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Read all about it: The 2021 M+R Benchmarks Study is here

M+R

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . For now, here’s some quick news you can use: .

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out.

Twitter 355
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Top 6 Tips for Taking Your Cause Mobile

Beth's Blog: How Nonprofits Can Use Social Media

Top 6 Tips for Taking Your Cause Mobile Guest Blog by Darian Rodriguez Heyman. The good news is the answer is simple: start by making your website mobile-friendly, and only then should you consider building an app. If you try and say ten things about your cause, you say nothing. Check out their devices and plans.

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Call for Partners! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Benefits of Partnership.

Global 205
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2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving.

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Staggering, but not news. We should alway be looking for new and creative ways to drive online giving throughout the year. Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. Key takeaway.

Online 221
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Advocates 7X More Likely to Give, but Why?

NetWits

Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. Emphasize that their actions contribute to a cause that’s important to them. Great news!

Giving 235