Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. That brings a glimmer of good news.

Trend 52

Trend Podcast Retention Nonprofit 52

Greater Giving

OCTOBER 20, 2022

Donors are most likely to give when their contribution is going to a specific project, program, or initiative with clear goals. They want to know how their donation will directly further the cause, and that this gift will make a difference in achieving it. When donors visit a donation website, their attention span is short.

Donation 82

Donation Experiment Online Demonstration 82

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Find What Works for You.

Facebook 221

Facebook Raise Fundraising Audience 221

Media Cause

MARCH 29, 2023

If your nonprofit has been losing traffic over time, you’re getting out-ranked by competitors, or if you’re looking to increase donor awareness, an SEO strategy might be for you! An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. So why might your nonprofit need an SEO audit?

Analysis 52

Analysis Nonprofit Google Search 52

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Make donating effortless.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1.

Digital 120

Digital Program Tips Nonprofit 120

sgEngage

DECEMBER 27, 2021

Social fundraising enables nonprofits and private individuals alike to generate support for their cause utilizing tools within a social media platform to target their users. The entrance of social media platforms into the fundraising space creates even more choice for nonprofits looking to empower their donors and fundraisers.

Platform 96

Platform Facebook Tips Social Media 96

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

Mobile 59

Mobile Guide Giving Fundraising 59

Saleforce Nonprofit

AUGUST 12, 2021

alone, over £20m was donated to good causes for Giving Tuesday, a 43% increase in giving from 2019 — that’s more than £14k every minute! This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Last year , in the U.K.

Giving 112

Giving Tips Game Digital 112

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. With these experiments you can establish your own benchmarks. Creating strategies for online fundraising, with a little of effort, will transform your donors into online supporters.

Offline 38

Offline Support Online Donor 38

Connection Cafe

APRIL 1, 2020

One key takeaway from past events is that it can take many, many years to rebuild a donor base if that donor base is not maintained. It’s okay to acknowledge what is happening in the world – donors expect it. Donors are looking for a way to help. Donors in the past have adjusted giving via downgrades.

Environment 46

Environment Teach Fundraising Lesson 46

DNL OmniMedia

OCTOBER 13, 2020

At DNL OmniMedia, we help nonprofit organizations use their technology for more effective fundraising and donor stewardship. Moves are the various connections and steps a nonprofit takes to usher a donor toward giving. Effective moves management is built on the donor and gift lifecycle. What is moves management?

Effective 98

Effective Management Guide Fundraising 98

Nonprofit Tech for Good

FEBRUARY 27, 2012

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page.

Donation 229

Donation Practice Mail Newsletter 229

Everyaction

JULY 18, 2018

Each asset should embody its commitment to the larger cause and constituency it serves, and also show the value that your organization brings to the proverbial table. Now that you have an idea of how donors in the US are giving, it’s time to look at the methods used to reach these sources. Volunteers + Current Donors.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. 17% raised money via Causes. Obviously this is problematic; Without a strategy, there is no ladder of engagement to cultivate donors.

Social Media 77

Social Media Money Raise Media 77

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

MAY 25, 2024

Automation tools like HubSpot , Salesforce’s Marketing Cloud and Mailchimp Automation can help you engage with a wide range of contacts, from top-of-the-funnel unaware prospects to current and past donors. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 205

Marketing Fundraising Test Nonprofit 205

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Management 52

Management Donor Guide Retention 52

NTEN

SEPTEMBER 19, 2011

By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email. Whether your grassroots organization relies on social networks or thrives on face to face (F2F) contact, these five basic tips will help you achieve your fundraising goals more successfully. Determine your "pricing" strategy. Conduct a survey. Segment your constituents.

Tips 81

Tips Fundraising Benchmark Survey 81

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support.

Guide 73

Guide Giving Campaign Social Media 73

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

DECEMBER 16, 2013

From all the donor data I have seen on Facebook, the answer is NO! BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. And remember the days of Causes on Facebook where many nonprofits struggled to raise money?

Facebook 78

Facebook Donation Disaster Social Network 78

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Train volunteers.

Volunteer 92

Volunteer Program Roles Training 92

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Achieve

SEPTEMBER 23, 2014

Are you donors bored with the same messages? Why are your donors not donating online? In particular, think about real-world events that you can tie to your cause. According to the 2014 M+R Benchmarks Study, the average transaction-completion rate for donation pages is 22%. What is happening in the news now?

Campaign 40

Campaign Benchmark Rate Platform 40

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Forum One

SEPTEMBER 7, 2021

Those are pretty significant numbers, and by ignoring them you could be leaving serious support from potential donors and advocates on the table. Determine what you are trying to achieve, e.g., improve brand loyalty, increase donations, grow your contact database, etc. Who are the audiences you are looking to target?

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

AUGUST 13, 2014

While calls to action can vary, there are three things every call to action must have:  Relevance: Your call to action should be related to the activity that caused the person to discover you. Request their contact information and, at minimum, their email addresses. This is not the time to ask them to invest in your cause.

Action 44

Action Laptop Mail Pledge 44

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) • Ask early! • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

Connection Cafe

APRIL 3, 2019

You ascertain averages, browse benchmarks , and create charts. Diagnostic analytics attempts to explain why something happened and helps to identify cause and effect. You are using diagnostic analytics if you have dashboards or established benchmarks for your campaigns. You detail donations, edit estimates, and fetch files.

Analytics 35

Analytics Data Fundraising Amazon 35

Neon CRM

NOVEMBER 2, 2023

Looking for digital donor acquisition ideas? Finding new donors online is an important goal for most nonprofits—but where do you start? In this article, you’ll uncover 23 different ways to acquire new online donors. Here are a few ideas you can use to grow your list of email subscribers and turn them into donors.

Digital 52

Digital Ideas Business Donor 52

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Nonprofit Tech for Good

APRIL 5, 2021

For example, Oceana and the Dogs Trust : Account Category & Contact Information. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

FEBRUARY 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How did they do it?

Causes 38

Causes Facebook Challenge Social Media 38