Remove Award Remove Case Study Remove Metrics Remove Track
article thumbnail

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Submitting a contact form .

Google 294
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Say So What To Your Data Three Times

Beth's Blog: How Nonprofits Can Use Social Media

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

Reddit 98
article thumbnail

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

s choice award. s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? We also do not track time ??? will be easier to track ??? Great thing about online marketing ??? trackable Raise awareness ??? High engagement contest ???

article thumbnail

The Networked NGO in Pakistan

Beth's Blog: How Nonprofits Can Use Social Media

Day 2: Certificates Awarded To Senior Staff Attendees. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Peer Synergy is also important — and for the next six months we will have two tracks for the peer groups.

Pakistan 111
article thumbnail

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? I think the Metrics Insider recommendations are spot on.

article thumbnail

CongressCamp: Where the Hill Meets Web 2.0

Forum One

A variety of topics were discussed, including social media metrics, case studies and best practices, tools and applications, and strategy and planning. They are committed to advancing OpenGov initiatives and are looking for best practices and case studies to assist them in improving their use of Web 2.0

Web 52