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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. 11 LinkedIn Group Management Best Practices. In the era of social media, LinkedIn Groups have been one of the most underutilized and overlooked tools available to nonprofits.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. 5) Encourage current staff, board members, and volunteers to complete their LinkedIn Profiles.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. Nonprofits were the early adopters of social networks.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? After choosing a few donor segments that you’d like to focus on, you can take it a step further by sending out a survey to this group to gather even more information. Let’s explore an example.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add a your nonprofit’s Twibbon/avatar to your Google Profile picture. Even though Google Profiles must be individuals, you can still help brand your nonprofit by adding your nonprofit’s Twibbon/avatar to your profile picture: 5. Encourage staff and volunteers to +1 each others articles, posts, and photos.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Calls to action: sign a petition, call Congress, event announcements, volunteer requests, urgent donation appeals, etc. Add your nonprofit under “Employment.”

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