Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Let people tell their own stories.

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Storytelling Tips Music Exercise 73

EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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Eric Jacobsen Blog

FEBRUARY 4, 2021

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

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Bloomerang

JUNE 29, 2021

We’ve all heard how important stories are to fundraising communications. But how do you actually pick a great story? And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. You need one person. .

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Eric Jacobsen Blog

NOVEMBER 21, 2020

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Storytelling Effective Story Audience 52

Eric Jacobsen Blog

APRIL 17, 2021

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements : Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Storytelling Effective Audience Story 52

Eric Jacobsen Blog

AUGUST 4, 2015

Paul Smith Paul Smith's book, Lead with a Story , is one of the top 10 books I recommend every leader should read. In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. But I have continued to write in the storytelling space.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Eric Jacobsen Blog

JANUARY 18, 2020

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Story Storytelling Audience Authoring 52

Nonprofit Tech for Good

JANUARY 29, 2024

Instead, share your mission through stories and behind-the-scenes looks at your work. Show real humans talking to the camera through videos and storytelling. Share the real stories behind your organization’s work, the impact you’ve made, and the challenges you face. Make eye contact with your audience. Don’t fake it.

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Social Media Organization Media Fundraising 260

Eric Jacobsen Blog

NOVEMBER 8, 2021

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Bloomerang

JUNE 2, 2021

Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. Your message can be written, verbal, or even visual, but all messages should tell a story. Package your message and brand as part of an overall story. Spread the word?

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Eric Jacobsen Blog

OCTOBER 12, 2019

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Story Storytelling Audience Authoring 40

Eric Jacobsen Blog

SEPTEMBER 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Story 52

Bloomerang

APRIL 13, 2021

You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. Once you can actually start visualizing your story it will help you know which direction to go with it. The Writing Process. Pre-writing. . The brain dump.

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Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Eric Jacobsen Blog

MARCH 31, 2018

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

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Story Storytelling Structure Demonstration 40

Amy Sample Ward

AUGUST 28, 2011

. —– Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference. Animoto isn’t a new tool, but it is still in my top five.

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Eric Jacobsen Blog

NOVEMBER 26, 2019

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

MARCH 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Storytelling 52

Storytelling Time Demonstration Picture 52

Bloomerang

APRIL 27, 2021

It’s important to note that one of the best forms of messaging is through storytelling. Human brains engage, absorb, and remember stories better than any other form of communication available. . Consider which stories you have within your organization that are powerful stories of struggle and overcoming.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares.

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Eric Jacobsen Blog

JULY 1, 2014

Paul Smith , author of the best-seller book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. A compelling story is a close second.

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Storytelling Leadership Tools Structure 57

NonProfit Hub

MARCH 20, 2018

Everyone has a favorite story. Whether it comes in the form of a book, a comic, a movie or a video game, we all have stories that we like and ones that we decidedly dislike. Some of our favorite stories are fiction, and some of them are nonfiction. Some of our favorite stories are fiction, and some of them are nonfiction.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Eric Jacobsen Blog

NOVEMBER 9, 2014

Growing up in the 1960''s sometimes my parents would say to me, "now, don''t tell stories," heading off what they anticipated might be an untruthful account of events. That negative stigma of storytelling stayed with me for quite some time. Today, as an adult, I now know the immense power of storytelling. Stories inspire.

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Story Storytelling Lesson Children 56

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Hear this inspiring story of Bobbie, a homeless woman who was helped by the Chronicle Season of Sharing Fund to become more empowered and more hopeful.

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Eric Jacobsen Blog

NOVEMBER 11, 2021

Read the informative and inspirational, The Entrepreneur’s Faces , to follow the intriguing stories of 10 real entrepreneurs from around the world as they reveal their personal entrepreneurial journeys – overcoming pain and setbacks, all the while demonstrating tremendous vision, imagine and drive. Storytelling is key.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

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Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

MARCH 12, 2017

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Qgiv

NOVEMBER 17, 2023

About Alex Alex is one of the world’s foremost experts on accountability and commitment, a five-time TEDx Talk speaker, author, podcast host, internationally-recognized humanitarian, and founder of the because I said I would movement.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Tip: Share stories about your impact and the different ways to get involved with your cause. By Julia Campbell . YouTube videos will play inside the platform.

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Bloomerang

JUNE 8, 2021

Mission moments” are a great time to deliver your organization’s strongest stories to a captive audience. For example, you could write a long appeal letter in which you are sharing photos and the story of someone you’ve served. Author information Madison Gonzalez Advancement Director at Morning Light, Inc.

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Platform Communication Indianapolis Channel 117

Saleforce Nonprofit

JULY 8, 2021

From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance.

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Tech Soup

SEPTEMBER 1, 2017

We know that good stories power fundraising and marketing, so join one of our free events to discover powerful case studies and connect with digital storytelling experts in your community. The world is better when nonprofits can better tell their story. Chippewa Falls, Wisconsin: How to Tell Your Nonprofit Story with Spark.

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Nonprofit Tech for Good

FEBRUARY 1, 2022

Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. 1%: Fundraiser stickers in Facebook Stories. 1%: Fundraiser stickers in Facebook Stories. About the Author.

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