Eric Jacobsen Blog

FEBRUARY 4, 2021

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

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Storytelling Story Structure Demonstration 52

Eric Jacobsen Blog

NOVEMBER 21, 2020

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Storytelling Effective Story Audience 52

Saleforce Nonprofit

OCTOBER 20, 2021

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Let people tell their own stories.

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Storytelling Tips Music Exercise 73

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Eric Jacobsen Blog

APRIL 17, 2021

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements : Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand.

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Storytelling Effective Audience Story 52

Eric Jacobsen Blog

JANUARY 18, 2020

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. Involves detailed characters and imagery.

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Story Storytelling Audience Authoring 52

Bloomerang

JUNE 2, 2021

Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Stories are relatable.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Money Raise Donation Ideas 279

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. It’s important to note that one of the best forms of messaging is through storytelling. Human brains engage, absorb, and remember stories better than any other form of communication available. . Human brains engage, absorb, and remember stories better than any other form of communication available. .

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Communication Storytelling Indianapolis Nonprofit 127

Eric Jacobsen Blog

NOVEMBER 8, 2021

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

AUGUST 4, 2015

Paul Smith Paul Smith's book, Lead with a Story , is one of the top 10 books I recommend every leader should read. In his book, Paul demonstrates how storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. But I have continued to write in the storytelling space.

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Storytelling Authoring Interview Story 40

Eric Jacobsen Blog

OCTOBER 12, 2019

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Story Storytelling Audience Authoring 40

Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Eric Jacobsen Blog

SEPTEMBER 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Story 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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Platform Communication Indianapolis Channel 117

Eric Jacobsen Blog

MARCH 31, 2018

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

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Story Storytelling Structure Demonstration 40

Eric Jacobsen Blog

NOVEMBER 26, 2019

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Storytelling 52

Storytelling Time Demonstration Picture 52

Eric Jacobsen Blog

MARCH 14, 2020

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Picture 52

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Embrace Storytelling. Your ability to tell stories is your superpower.

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email Marketing Strategy Tips 116

Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Social Media Money Raise Media 241

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns.

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Storytelling Campaign Digital Tips 66

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Be clear on: Your target audience. Where does your target audience spend their time online? Leverage storytelling to build a base. Rely on established relationships.

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Advocacy Campaign Tips Storytelling 130

Eric Jacobsen Blog

JULY 1, 2014

Paul Smith , author of the best-seller book, Lead With A Story , is a true believer in telling stories. Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. A compelling story is a close second.

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Storytelling Leadership Tools Structure 56

Bloomerang

JULY 20, 2021

Step 2: Consider your audience. In order to start to pin down who your target audience is and what may appeal to them, ask yourself these questions: Will guests be bringing coworkers, partners, or families? Just like every marketing effort, you need to know your audience if you want to successfully appeal to them.

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Fundraising Indianapolis Indiana Storytelling 114

Eric Jacobsen Blog

MARCH 12, 2017

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Story Storytelling Audience Authoring 40

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats. Use it to tell your story. Just start.

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Practice Tips Storytelling Nonprofit 52

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Story Storytelling Chapter Teach 48

Tech Soup

SEPTEMBER 8, 2017

But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can. Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause , or teaching potential customers about your business? Who Am I Talking To? How Can I Captivate?

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Adobe Video Storytelling Slides 69

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell

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Storytelling Social Media Nonprofit YouTube 177

Eric Jacobsen Blog

APRIL 12, 2018

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

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Storytelling Time Demonstration Story 40

Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

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Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

AUGUST 27, 2018

"Stories strengthen communications and presence for leaders," explains Kristi Hedges , author of the book, The Power of Presence. She recommends you consider adding stories to your communications when you : Want to motivate others and paint a picture of what's possible.

Storytelling 40

Storytelling Time Demonstration Story 40

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Tell your impact story. Share your organization’s story in a compelling and inspiring way. This will help you ensure your branding is on point and resonates with your target audience.

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Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

SEPTEMBER 12, 2021

PRO TIP: Crowdfunding campaigns are best for story-driven and time-bound direct giving appeals like Giving Tuesday. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Rally your supporters by sending an email series that tells a cohesive story.

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Tech Soup

MAY 19, 2016

" Based on short summary text before the start of the story, you already know that Grace was assaulted. Now the author writes to draw you in to being on the village path. You have three sentences or fewer to catch your reader's attention and convince them your story is worth reading before they move on to something else.

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Eric Jacobsen Blog

MARCH 26, 2021

Let The Story Do The Work explains that at the heart of leadership lies persuasion. And at the heart of persuasion likes storytelling. In her book, author Esther K. Choy teaches you how to: Dispel any fears that you can't tell great stories. Tell stories with numbers. Tell stories with numbers.

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