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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? 38% of Internet users access social media through mobile.

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Teens and Twitter: A Mini Focus Group with Teens

Beth's Blog: How Nonprofits Can Use Social Media

I am feeling an urge to tinker again with the cards and formats, more specifically to add cards for listening/engagement on social networks. I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. It was from April, 2008! International Youth Conference.

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New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. Let’s step back a minute and consider why a nonprofit or social benefit group wants to include social networking as part of a social media strategy.

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Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Teens are a known (and somewhat controllable) entity.

Teen 24
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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

You may decide to ask one team member to post to social media every day to engage your online audience. Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives.

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Teaching Online Safety: Building Curriculum

Tech Soup

Online safety quizzes can help you assess how much your audience already knows and what topics they might need more training in. has a special page dedicated to online safety for kids and teens. I curated some of the best resources shared by Austin, webinar attendees, and from our own TechSoup collection of online safety resources.

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How Gen Z Donors Harness the Power of Online Giving

Beth's Blog: How Nonprofits Can Use Social Media

And despite their youth (its oldest members are only now leaving their teens), kids in Generation Z are regularly rocking social media for social good. Helping Your Teen Give Back. More than any generation before, kids in “Gen Z” use online technology to experience, understand, and change their world.

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