Whole Whale

SEPTEMBER 15, 2023

While these avatars can offer a novel and engaging way to interact with audiences, they can also pose certain risks that could potentially harm an organization’s reputation and engagement efforts. This can result in unsettling user experiences, potentially alienating audiences instead of engaging them.

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Forum One

MAY 19, 2022

After all, the more you understand your audiences the better your ability to meet their needs—accessibility is no different. Watch the W3C’s Web Perspective Videos : These short videos highlight accessibility features that are essential to people with disabilities and useful for all.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. Refer back to your goal and really think about what supporters might best fit your event. Refer back to your goal and really think about what supporters might best fit your event. It’s also helpful to share your campaign updates via video, as campaigns with video updates raise on average 5.7x

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Practice Fundraising Registration Nonprofit 278

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

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Media Cause

DECEMBER 15, 2023

UX or “User Experience” refers to designing while prioritizing the user and the way in which they interact with your product. For consumer-driven brands and nonprofits alike, understanding what UX design is is crucial for the online experience of your audience. For example: Messaging and design go hand in hand for UX.

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Candid

OCTOBER 12, 2022

GivingTuesday also kicks off what the nonprofit industry refers to as giving season —when organizations receive up to 30% of their annual donations— from November 29 through December 31. . Since you have developed all your content (refer to step #3), you can easily share this with the ambassadors.

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Forum One

MAY 20, 2021

After all, the more you understand your audiences the better your ability to meet their needs—accessibility is no different. Watch the W3C’s Web Perspective Videos : These short videos highlight accessibility features that are essential to people with disabilities and useful for all.

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Place Web Language Accessibility 87

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t.

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Digital Program Tips Nonprofit 118

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Programmatic Advertising for Nonprofits: Understanding Programmatic Advertising.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Note – Photos or a video of your characters are HIGHLY recommended. Don’t forget to ASK!

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Bloomerang

AUGUST 31, 2022

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Prompt action from your audience . Act one – Set Up.

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Storytelling Guide Structure Audience 110

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Sponsor connections.

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Game Marketing Change Tips 52

AccelEvents

JULY 26, 2021

By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Curation.

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Neon CRM

NOVEMBER 30, 2023

Nonprofit storytelling refers to narratives an organization shares (often called “impact stories”) as a way to illustrate its mission and connect with supporters on a personal, emotional level. Saviorism: This term is often referred to as the “savior complex” and is unfortunately common in philanthropy and volunteer work.

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Storytelling Guide Nonprofit Story 52

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Video incorporated into an otherwise text-based presentation can be beneficial, for example.

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Forum One

OCTOBER 27, 2021

If you are planning to record presentations and sessions, ensure that videos will be captioned and transcripted. Reference APA Style: Bias-Free Language. Let the participants know if and when video recordings and presentations will be available. Ensure that videos are captioned. Preparing for the event. Presenter tips.

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Accessibility Virtual Slides Registration 83

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Reference thought leaders and influencers. Always remind your audience that meaningful change can only happen with their assistance. Reference thought leaders and influencers.

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Storytelling Support Influence Voice 84

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

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Marketing Strategy Guide Sponsor 119

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Share photos and videos of the animals in your care and use relevant hashtags to expand your reach. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

AUGUST 10, 2018

If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. Users pin images, videos, and articles that reflect who they want to be, places they want to travel, things they want to try. YouTube videos will play inside the platform.

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Storytelling Social Media Nonprofit YouTube 179

Bloomerang

JULY 12, 2021

Send them a video email of you thanking them or a message of thanks from your clients, staff, and/or beneficiaries just for being a part of your donor family. I love emailing a video to stand out in a donor’s inbox, and it can be a very creative way to thank donors, as seen in this thank you video shot by an independent school in Oregon.

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M+R

MAY 10, 2021

As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online. We’ve noticed a common practice on TikTok: referring to open captions as “CC” or “closed captions,” which is incorrect.

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Media Cause

NOVEMBER 15, 2022

We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. As a designer for nonprofits, I constantly reference these guidelines when making design decisions. When you upload a video to the tool, the software uses AI to detect text and timecodes.

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Guidelines Accessibility Design Content 52

Classy

MAY 12, 2021

You never know what could spark your next big idea for a social media challenge, educational content shares, or behind-the-scenes videos. It also makes it more challenging than ever to target specific audiences. Specific times your audience will see your posts on the various platforms they use. Consistency is key.

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Social Media Template Marketing Create 99

Non Profit Quarterly

APRIL 20, 2023

Additionally, biased content-moderation algorithms can incorrectly identify the gender of queer and trans users, leading to misgendering (referring to someone using the wrong pronouns) or deadnaming (referring to trans, queer, or nonbinary people by names they no longer use.) Center language justice in your content strategies.

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Social Media Media Strategy Social 92

Get Fully Funded

JANUARY 19, 2024

Verbal branding refers to the messaging and tone you use to describe your mission and organization, while visual branding encompasses the non-text elements you use to make your website stand out. Visuals: Visuals, like photos, videos, and graphics, add to your supporters’ viewing experience and make your website more engaging.

Design 59

Design Websites Tips Nonprofit 59

Tech Soup

MAY 19, 2016

For example, check out this amazing video that tells the story of a volunteer at The Salvation Army by documentary filmmaker Vladimir Pcholkin. People don't connect with other organizations; they connect with other people, Mr. Pcholkin said to our audience. They can refer back to the beginning of the story.

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Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. This digital strategy, which is driven by results, is often referred to as performance marketing. Audience size and the ability to target a specific audience are also a factor.

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ROI Media Nonprofit Measure 52

AccelEvents

AUGUST 15, 2021

This term may seem like an enigma, but it refers to a simple concept. A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . How Does a Hybrid Event Work?

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Tech Soup

FEBRUARY 27, 2012

Fortunately, TechSoup’s recent Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more. Where to Promote Your Video. Facebook , which many organizations already have an audience on, is also recommended for story uploading.

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Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising.

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Digital Practice Donor Strategy 52

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Video incorporated into an otherwise text-based presentation can be beneficial, for example.

Virtual 52

Virtual Experiment Create Poll 52

AccelEvents

JULY 14, 2021

It can also open up topics of discussion to broader audiences rather than being restricted to a geographical region. . And, you can expand the scope of sessions offered, reach a wider audience, engage sponsors, and potentially generate higher revenues. Reach a Wider Audience. Naturally, hosting an online event takes some effort.

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Bloomerang

FEBRUARY 21, 2024

Auctioneers have to capture the audience’s attention with eye-catching items that spark bidding wars. This guide is a great place to start to generate ideas for items and packages that will captivate your audience at your next auction event. Search for someone who your audience would be excited about.

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Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. and back into how much you will need to spend to reach your specific goal.

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Qgiv

APRIL 26, 2022

Nonprofits have noticed this and are starting to make use of the video sharing platform to reach its 700 million active monthly users in order to fundraise. Reference their past support when reaching out and ask them to give to the same program or similar programs as the ones they’ve supported previously. Fundraising videos.

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