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How To: Write Fundraising Auction Item Descriptions

Greater Giving

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Indicate comparison (competitive, superior, ultimate, etc.)

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. The first question that probably comes to your mind when reading this headline is – “Pinterest? It’s not about what you are eating in the moment or your current vacation photos.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Include photos of the donors or the company logo whenever possible. Identify Your Unique Value Proposition & Broadcast it to Your Audience. In both social media profiles his publications are mostly about charity: water, including anecdotes about the team, photos from the field and retweets from the official charity: water account.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Understand your audience. Choose emotional words.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

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