NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 79

Nonprofit Tech for Good

OCTOBER 10, 2019

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

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Guide Organization Campaign Social Media 247

Candid

FEBRUARY 23, 2023

This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. Impact stories. Ways to get involved.

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Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. For example, Heal the Bay : Create a custom Collection for your communities.

Facebook 267

Facebook Los Angeles Online Effective 267

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction. Choose a digital solution that can display high quality images within a comprehensive online catalog.

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Tips Online Management Help 258

sgEngage

APRIL 20, 2023

Fundraising events and one-time campaigns are great ways to raise money for your organization, but infrequent fundraisers don’t provide consistent income. Annual giving campaigns are great opportunities for you to engage with your donors and make them feel like they’re a part of your organization. Plan kickoff and wrapping up events.

Campaign 74

Campaign Effective Giving Ideas 74

sgEngage

AUGUST 23, 2023

Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? If you feel your website could serve visitors more effectively, you might contemplate revamping it or even building a new one. Follow these steps to map user journeys: Create audience personas.

Websites 76

Websites Organization Tips Map 76

Nonprofit Tech for Good

MARCH 17, 2020

1) Forget about organic, focus on ads. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

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Test Facebook Charity Profit 325

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. For your bottom-funnel efforts, you may remarket the list of new email leads with a strong CTA to donate and support your organization.

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Tips Organization Channel Benchmark 52

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Take note: Giving USA found 74% of young donors expect an email at least monthly from your organization.

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email Communication Effective Fundraising 74

sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Take note: Giving USA found 74% of young donors expect an email at least monthly from your organization.

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email Communication Effective Fundraising 67

Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Achieve found that 90% of millennials who donate are motivated to give by a compelling mission, rather than a specific organization. . Add a visual element with images and videos. a thorough fundraising strategy.

Audience 82

Audience Tips Fundraising Social Media 82

Bloomerang

OCTOBER 23, 2023

Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages. Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. I have struggled with this throughout my fundraising career.

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Raise Fund Disaster Images 91

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. However, a beautiful image could entice them to explore more and possibly watch the full-length video. Possibly one of the most memorable and effective was the ALS Ice Bucket Challenge that went viral on social media.

Campaign 95

Campaign Marketing Ideas Help 95

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

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Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

FEBRUARY 5, 2023

Pair your text with an image from a previous year’s event or include an image of those you serve to get people inspired to take part. Because most people have no clue how to make an effective ask. Develop ads for social and Google that you can target toward people in your community. Keep text brief but informative.

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Donor Fundraising Template Game 332

Media Cause

AUGUST 17, 2021

At least you’re not Becky…Why Shame Is Not an Effective Marketing Approach. Appealing to audiences by creating opposing sides is nothing new to the world of marketing. We hear a lot of talk about how empathy should be the North Star in conversations with our audiences, regardless of topic or industry. Convincing. .

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Effective Marketing Jordan Industry 59

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What you are looking for here is a list of three to six adjectives that effectively describe your organization. What Are Brand Guidelines? Formatting Your Brand Guidelines.

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Guidelines Photography Library Headline 323

Bloomerang

OCTOBER 20, 2023

Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. Here are some factors to consider: Audience : Consider your audience’s preferences and expectations.

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email Test Culture Audience 86

Nonprofit Tech for Good

APRIL 2, 2023

With that being said, ChatGPT is still an exceptional resource for nonprofits, and we’re excited to explore all of the ways it can benefit your organization! 6) Sharing Impact With just a few details about your organization, ChatGPT can write boilerplate language about your impact, mission, and programs.

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing.

Websites 304

Websites Analytics Project Proposal 304

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Consider how much you should raise to effectively help your mission while keeping your budget in mind. .

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Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post #1: 12 Features Membership Organizations & Associations Should Look for in a CRM. To do this, there are a few simple tricks that you’ll need to use.

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Social Media Associations Media Social 332

sgEngage

APRIL 18, 2022

Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? If you feel your website could serve visitors more effectively, you might contemplate revamping it or even building a new one. Make your donation and/or volunteer opportunities easy to find.

Websites 75

Websites Organization Tips Map 75

TechImpact

JULY 29, 2014

Image courtesy of Blackbaud. While a CRM can help organizations accomplish micro-goals, it should ultimately be thought of as a tool that helps nonprofits accomplish goals at the organizational level. How do you tell someone exactly what your CRM is going to accomplish at your organization? would you have an immediate answer?

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Effective Demographics Tech Interaction 152

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 295

ASU Lodestar Center

JUNE 12, 2019

There are some remarkable authors, like Peter Frumkin , who consider that a nonprofit brand is the principal asset of the organization. An effective brand can be a positive influence on an organization’s assets (human and financial). Nonprofits require consistency for an effective brand.

Effective 75

Effective Help Americorp Nonprofit 75

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. The goal is to attract people to your cause based on the relevance of the information you offer your specific target audience. Convert your Audience to Support Your Cause.

Marketing 83

Marketing Effective Organization ROI 83

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Is the organization still relevant? Your site isn’t accessible.

Websites 115

Websites Nonprofit Audience Mobile 115

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Refine (and quantify) your message.

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Gift Consultant Audience email 207

Nonprofit Tech for Good

FEBRUARY 5, 2021

She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. In a year when suddenly everyone had to work from home, businesses and organizations required an up-to-date website to stay relevant. Know your audience’s goals and mindset.

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Technique Design Websites Brain 325

Get Fully Funded

SEPTEMBER 22, 2021

Is your online presence allowing your nonprofit to successfully reach its target audience? In addition to email and your website, social media has become one of the more effective tools for nonprofit fundraising, especially for a crowdfunding campaign. Storytelling can help distinguish your social media from similar organizations.

Social Media 52

Social Media Effective Strategy Media 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. For example, what messages most effectively drive donations in your email campaigns?

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Facebook Fundraising ROI Virginia 236

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Like all social media today, organic reach is very low. Don’t be a photo tag spammer either!

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Twitter Practice Social Media Nonprofit 350

Socialbrite

SEPTEMBER 26, 2022

Image by Cam Miller (CC BY NC ND). There are so many, and they are so momentous and complicated, that we feel unable to effect change. Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. Go where your audiences are most comfortable.

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Activities Active Activism Colorado 111