Nonprofit Tech for Good

JANUARY 9, 2020

According to the 2019 Giving USA Report , American donors gave an estimated $427.71 According to the 2019 Giving USA Report , American donors gave an estimated $427.71 based donors. donors’ needs and interests and why they give. donors’ needs and interests and why they give. billion to charities in 2018, with $22.88

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Nonprofit Tech for Good

SEPTEMBER 17, 2022

The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Ask yourself: .

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CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

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Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message.

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Greater Giving

FEBRUARY 27, 2024

Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. So, how can you transform your next benefit or gala into a donor cultivation haven?

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Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? In no time at all, you’ll have a loyal donor pool you can count on year-round!

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NonProfit Hub

FEBRUARY 6, 2024

Sponsored by Give Lively Increasingly, donors are turning to social media to find causes to support. Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.

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Bloomerang

MAY 4, 2021

Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. When it comes to a good nonprofit story, struggle and overcoming are at the center. This is especially effective when trying to convince an audience why the mission of your organization is an important one.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Neon CRM

JULY 13, 2023

Social media builds awareness and helps you connect with donors who otherwise wouldn’t know about your organization. Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. We recommend running a story-centric campaign that leads up to GivingTuesday.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. Similarly, cultivating an organic community involves crafting a unique approach tailored to your audience.

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Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

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EveryAction

MAY 1, 2017

Storytelling is a constant drumbeat that resonates throughout the nonprofit community, but increasingly, stories are getting hard to tell. We asked nonprofit storytelling expert Vanessa Chase Lockshin about telling stories amid a noisy, negative newscycle that leaves donors (and everyone else) feeling fatigued - here's her advice.

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EveryAction

FEBRUARY 8, 2023

Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations. Valentine’s Day is a great time to give your audience a little extra sugar! Share a personal story: Ask your clients or beneficiaries for feedback on how your nonprofit’s programs have positively affected their lives.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Bloomerang

SEPTEMBER 10, 2021

Considering doing a donor cultivation event ? According to fundraising expert and author Penelope Burk, 67% of respondents attending a donor cultivation event credited it as the reason why they made their gift. . The number one thing donors want is to know they make a difference. Why should you do a donor cultivation event?

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Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. There’s a fundraising story about Bill Gates receiving a telemarketing call from a young student alum asking fellow Harvard alumni to donate. We don’t want everyone to give a small gift.

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Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Bloomerang

MAY 30, 2023

“How do we get more donors?” But growing and engaging your donor base isn’t an effortless process. To get started, let’s first discuss how to approach your marketing efforts, making sure they are donor-centric. Thankfully, providing something of value to potential donors doesn’t have to be complicated.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. For these reasons and more, direct mail donor acquisition works. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail? Here’s why!

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Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. But there is so much more to properly thanking donors. A perfect thank-you letter does both.

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Bloomerang

SEPTEMBER 16, 2021

We love hearing about nonprofits’ successful fundraising strategies in action, and sharing these stories allows nonprofits to learn from each other. Nonprofits face new challenges, big and small, every day, from an international pandemic to a stubborn mid-tier donor. Successful fundraising story examples. No problem.

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Bloomerang

JANUARY 31, 2024

As 2023 has drawn to a close, tax season looms on the horizon, and we nonprofits gear up for a unique opportunity—issuing tax summaries to our donors. Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. Allow me to explain. What are tax summaries?

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Segment your audience .

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Bloomerang

JULY 12, 2021

It’s a 1950s converted 2-story apartment complex painted canary yellow. . It tells us that the opportunity to surprise and delight your donors is closer than you think. . Be honest: What kind of memorable and meaningful experiences are you creating for your donors right now? Inviting out-of-state donors to local events.

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Achieve

AUGUST 12, 2021

connect with donors who care. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Communicate with your audience by showing engaging photos of your work or a testimonial.

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The Storytelling Non-profit

NOVEMBER 29, 2021

Coupling the spirit of the holiday season, the urgency of the year-end tax deadline and the fact the non-profits are asking more, means donors are giving more. To help you maximize your fundraising efforts this month, I’m here with advice on how to tell stories that raise money in December. Why Tell Stories in December.

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DipJar

NOVEMBER 7, 2022

Arts and cultural organizations are the sources of some of our favorite DipJar stories. Today’s story comes from the small but mighty state of Rhode Island, where The Gamm Theatre has been providing great cultural programming for almost 40 years. It’s not just individual donors, but businesses too.

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TechImpact

OCTOBER 30, 2014

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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Greater Giving

FEBRUARY 10, 2022

Going into 2021, event managers Steven and Cate wanted to provide their dedicated donors with the true Jungle Party experience they all loved and missed. It was everything their donors had missed about the Jungle Party, down to the food, the music, and the socializing. TIP: Bring the energy of your live event to your virtual stream!

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Greater Giving

MARCH 7, 2023

Donor engagement is a crucial aspect of any fundraising event. Donor Engagement involves creating an emotional connection between donors and the organization, leading to increased support and donations. In this blog post, we will focus on donor engagement at events, and how to maximize its impact.

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Classy

JULY 26, 2021

This national holiday offers nonprofits the opportunity to: Spread awareness of their impact to new audiences. Thank existing donors for their loyal support. Here are five ways to motivate new and existing donors to show support with a one-time gift or a recurring donation. . Include relevant visuals or high-quality graphics .

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