Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Understanding user intent and your audience. Deep knowledge of writing well.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) How many people will your organization provide ‘x’ resource with ‘y’ dollar amount? Use audience segments to appeal to your target audiences.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format. Include PSAs in Your Nonprofit Marketing Strategy.

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Qgiv

JANUARY 8, 2024

With the right AI tools, you can analyze donor data, predict giving patterns, and provide personalized resources without breaking a sweat. These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission.

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Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. Research and exploration.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. 12% of annual donations occurs on the last three days of the year.

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Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. 10) How do you provide Giving Tuesday resources to your board?

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Connection Cafe

SEPTEMBER 27, 2019

One of the most effective ways this can be done is through storytelling. In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Storytelling for diverse audiences. Listen Now: Resources: Jocelyn Wright.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2016

During the chat, @GivingTues will start with welcomes, and then lead a discussion about storytelling best practices. MyGivingStory, in its second year, is a nationwide campaign and social media storytelling contest to inspire public discussion about the reasons people give. Seeing Is Believing: Visual Story Lab from Resource Media.

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sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. Email Marketing Email is an effective communication tool for nonprofits.

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Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants. led the bilingual tweet chat.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Let’s think about your non-donor records.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Set SMART goals.

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CauseVox

NOVEMBER 18, 2021

Use Storytelling To Drive Your Year-End Fundraising. If you’re not sure how to get started with your storytelling, ask your donors! Access more of Pamela’s amazing resources at Basics & More. Use Facebook + Instagram Ads To Reach A Wider Audience. Who doesn’t love a good story? Don’t Skip Direct Mail.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. And now, a deeper look at what worked: Content and Storytelling for Year-End Fundraising Gains with Hope Services. One unique storytelling approach they used was giving handles.

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Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. You can also share Instagram videos on Facebook, Twitter, and other channels. Video Creation Resources. Here's what we learned.

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Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Direct mail marketing.

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The Modern Nonprofit

MAY 9, 2023

Provide board members with resources and training on making effective asks for donations and support. Promote the matching gift campaign through various channels, such as social media, email, and events, to increase awareness and participation. Corporate Partnerships Corporate partners are a great way to raise money for your nonprofit.

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M+R

FEBRUARY 18, 2022

Rich Storytelling Experiences, Planned Parenthood & National Geographic Society. The Dave Thomas Foundation for Adoption piloted the use of CTV ads from October through December to reach a broader audience and raise awareness about the urgent need for foster care adoption in the United States. Sharethrough offered just that.

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Forum One

JUNE 29, 2021

In some cases, it has replaced the more traditional print version altogether, while in others, it complements a hardcopy report that is either provided as a downloadable resource or sent as a printed hardcopy to target audiences, such as members, funders, supporters, and advocates. Girls Who Code.

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Greater Giving

APRIL 26, 2023

To maximize your ticket sales , set a clear price and promote your event through various channels such as social media, email marketing, and local press. To optimize revenue, source desirable prizes that are likely to appeal to a broad audience, and sell raffle tickets at the event.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Qgiv

OCTOBER 11, 2022

To help you along your Giving Tuesday journey, we’ve collected the most helpful how-to articles, templates, tips, tricks, and resources into this Giving Tuesday toolkit to make planning your campaign a breeze! How to Create a Giving Tuesday Video : Visuals are the best way to connect with your audience and motivate them to give.

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Connection Cafe

MAY 7, 2020

In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? How organizations can engage their audiences using different types of media during this pandemic and beyond. Resources: Camille Laurente. Blackbaud University Course: Multimedia Storytelling.

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Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital channels have made it affordable for brands to communicate their message to a broad audience. Chapter 1: Introduction.

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Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. Reach New Audiences. For example, here’s an outline of how your campaign could pair its online campaign with a direct mail communication channel: A letter is sent to announce your campaign’s launch. Reach New Audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels. Engagement with a purpose and knowing your audience. A multi-screen world. Stories are social. Content is king.

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Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We You can make a video with your smartphone and share it on your social channels without spending any money. We’ve got a playlist of explainer videos on our YouTube channel. We don’t have the budget for videos.”

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