Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2007

this is an interesting way to pitch a story -- use of a screencapture from a blogger who is sitting in the audience and pitch them in front of the group.). There is not a focus on non-profits, but I thought you might find some bits of relevance to your audience. He also mentioned that I had not blogged it.) unknown.???

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Qgiv

JUNE 24, 2021

Did you know that email has the highest ROI (return on investment) of any nonprofit marketing channel? Bloggers and journalists alike are always in need of tips, and most blogs and local weeklies make finding contact information pretty easy. Plan a Series of Emails About Your Fundraising Event . You’ll get $40.00

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Care2

APRIL 6, 2009

I was starting to hear more and more about the service (from bloggers and early adopters like Beth Kanter and others), and simultaneously was launching a new website for Wellstone Action that we wanted to be more interactive, and which included a blog.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Last night when I was madly screencasting after midnight for Cambodian Bloggers Workshop, " Five Steps To Khmer 2.0 ," Nancy White pinged me about remixing the social media game. I know ROI is important, but you do think the numbers alone can guide the decision. It takes a lot of work to build a quality audience.

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Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I think the medium is just too fluid for that.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Here's but one example from a blogger: “I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told the local chapter director. They spend time reading other posts by the blogger to help make this decision. They are different depending on the audience and goals. Conclusion.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is Earned Media? Word of mouth, etc.

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Facebook and video are also topics of interest to my audience. Some guest authors did a great job of activating their networks and retweeting their guest posts - which, in turn, raised their postrank score. I'm looking for a few good posts on Social Media, ROI, and Nonprofits. Have a post?

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Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maybe success is as simple as providing something people want.

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See3

MARCH 27, 2008

The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. She asked the audience how many people use formal ROI evaluations with regard to social media efforts. Justin Perkins from Care2 presented his famous social media ROI calculator.

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Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This article was written by Grace Yi, Frogloop blogger.

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Care2

NOVEMBER 13, 2006

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « The Coming Wave of Web 2.0 60) Search « The Coming Wave of Web 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2009

I'm republishing here because I think several of the principles for evaluation that Gale outlines are very important to approaching how you pilot, monitor, and improve your social media strategy over time so it has impact or ROI. Who is the audience for this information? What level of rigor do they require to be convinced?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Danny Sullivan's " Search Meets Real Life " was absolutely brilliant -- particularly how demonstrated what information is out there and how he called people in the audience on his cell phone while asking them personal questions and displaying some of the information about them freely available on the Internet.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

We are such a big tent organization that covers so many issues that we are looking for ways of broadening our audience. Slide 5: I decided on these two sites because they increased page views "traffic" I was hoping that I could offer the first handshake to a new audience. our blog wasn't used to this.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2005

Anything you can and will share, I would love to know. In the comments section, Bob answers her post. "Visits on this new blog have steadily grown from approximately 400 last month to 900 this month."

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Socialbrite

AUGUST 4, 2020

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend.

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Museum 2.0

JULY 31, 2008

I had not yet read the book but was mightily impressed by her references to its social profiles of different industries, ROI breakdowns for Web 2.0 Charlene and Josh recommend a four-stage approach to engaging with the groundswell: profile your target audience's current use of social media. I got the book. I fell in love.

Museum 20

Museum Chapter Case Study Aggregator 20

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

NOVEMBER 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure your audience knows what is expected of them.

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Social Media Advocacy Online Money 31

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

Marc contributed some knowledge to the ROI section and also contributed some reflections about why he participated. (I s a tremendous amount of young people joining as fans, much younger than our typical audience. Once I delved into the ROI of new media (which doesn???t What have been some of the results so far? Right now, we???re

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Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What reading level is your blog?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2008

"Where are the twenty something/millennial bloggers writing about social change, activism, and nonprofits?" The next logical step, of course, is to start to get to know some of these bloggers by doing interviews. After (and only after) defining a clear objective, honing in on a specific targeted audience (i.e.,

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NTEN

FEBRUARY 17, 2010

Last week, I partnered with nonprofit communications specialist and Getting Attention blogger Nancy Schwartz to tackle these questions, share guidelines, and highlight case studies on using social media tools to build buzz (and reach) via a webinar for the Communications Network. Measuring ROI. Personal v. Professional. Managing Chaos.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Audience Growth (content consumption ??? Audience Growth.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

" That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds. It is also a great reflection of your content creating a level of engagement with your target audience. And there is no price that you can put on a ROI of happiness.

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NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. The most popular pieces will be featured in our newsletter.

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Case Study Integration Campaign Studies 62

See3

OCTOBER 22, 2007

On blogging and blogger outreach : They both moderate every single comment on the blog (they recommend not to allow auto-posting), and someone responds personally to each comment. Carie and Tim say customize and personalize each message to bloggers, warm them up, and sell your story. Shana Glickfield of Issue Dynamics Inc. ,

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America Social Media Myspace Second Life 40

NTEN

MAY 27, 2010

You shouldn't choose the toolbox for your organization until after a strategy has been defined -- at which point the following should be considered: fish where the fish are , use tools that make sense for your audience , know there is no "one size fits all" plan and map tools directly to your strategy.

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NonProfit Hub

MARCH 7, 2016

She is a blogger, marketer and communications coordinator for Qgiv , an online fundraising service provider. As it has been said before : “ Your audience is in more than one place—you need to be, too.”. Return on investment (ROI): Did the donations you brought in outweigh the cost it took to acquire them?

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Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

She is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. As it has been said before : “ Your audience is in more than one place—you need to be, too.”. Return on investment (ROI): Did the donations you brought in outweigh the cost it took to acquire them?

Fundraising 28

Fundraising Tips Social Media Method 28

Nonprofits Source

JULY 5, 2018

Meanwhile, 40% say they struggle to prove the ROI of their digital marketing initiatives. This proves the page is relevant to my audience’s needs otherwise, that figure would be much lower. This means developing topic clusters around keywords that are relevant to your audience but are not too competitive to rank for.

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Nonprofits Source

NOVEMBER 20, 2016

In turn, this helps them to rank and sort your pages and blog posts to be found by your audience. 43% of marketers say proving the ROI of marketing activities is a top marketing challenge. 57% use guest bloggers to fill content gaps. 52% of bloggers do not use a formal editorial process when creating content.

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