Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. B0nus Insight: Linking Social Media Results to Job Performance.

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact.

Measure 50

Measure Impact Program San Francisco 50

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

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Social Media Arts Social Media 106

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals.

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first.

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Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

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Social Media Guide Media Social 99

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. They set out to raise £750 for a new machine to measure oxygen levels in babies’ blood, but significantly exceed their original target. Know Your Audience.

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Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Notes and Resources.

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ROI Social Media Media Social 103

BoardAssist

NOVEMBER 10, 2015

We all know it’s super important for nonprofits to engage with social media to get their important message out, but how much time does your nonprofit really need to invest here? How Much Time Should Your Nonprofit Invest on Social Media. This is one of the more interesting graphs from HubSpot’s 2015 benchmarks report.

Social Media 40

Social Media Media Time Social 40

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Spread the word on social media. Set goals for your volunteer program.

Volunteer 94

Volunteer Program Roles Training 94

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. “We tie our social media efforts back to three KPIs: actions taken , donations made , and customer service wins. I asked her how do you measure relationships? Let me know in the comments.

Measure 100

Measure Social Media Survey Relationship 100

CauseVox

APRIL 22, 2022

Peer-to-peer fundraisers (aka social fundraisers) harness the power of your supporters to raise money on your behalf. They’re also great if your org wants to reach new audiences and build deeper connections with existing supporters. Walkathons and the like are typically a kind of peer-to-peer fundraiser.

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Practice Fundraising Registration Sponsor 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Then comes the difficult part – identifying what “associated” metrics from social, email, and your web site that you need to collect. What follows is a reflection from several workshops for nonprofits on how to do this. I’ve even used the framework to measure trainings I have delivered!

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Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

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Social Media Practice Media Social 101

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. DEBBIE: From our experience, industry benchmarking can be tricky.

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Data Management Rate Benchmark 133

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Social media scheduling tools. Offers accountability. Event planning software.

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Strategy Develop Fundraising Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! Some participants even rhymed in 140 characters or less.

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace. .&#

Web 105

Web New York City Lebanon Benchmark 105

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. The same is true for volunteers, whose social networks could potentially provide some serious peer-to-peer fundraising boosts to your campaign. Your networks.

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Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Last month, I had the honor of keynoting the Social Good Brasil Conference and one of the other keynote speakers was Peter Sims, author of “ Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.” ” I will have a full book review coming. Please tell us if you know of one! What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Email raises money.

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email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   The notion that you can manage your reputation through social media gets you into trouble.   " She talked about the importance of measuring your social media efforts. " - James E.

Social Media 50

Social Media Relationship Media Management 50

Connection Cafe

MAY 23, 2017

Are you a small nonprofit trying to make the most of social media? Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our Benchmarks study, the average nonprofit had an ERA of.225,

Facebook 32

Facebook Benchmark Social Media Studies 32

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Email raises money.

email 70

email Advocacy Social Network Social Media 70

Bloomerang

DECEMBER 19, 2023

This tool enables users to build forms in just minutes, collaborate with team members to add questions, and share the forms on a website or social media. Social media is as popular as ever, with 99% of nonprofits on Facebook and 95% on Instagram and X (Twitter). Top feature: Analyze your data using charts that are updated in real-time.

Software 90

Software Free Tools Adobe 90

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Email fundraising makes up ?

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

But Socap 09 has taken the concept of socially conscious schwag to new heights. Socap 09 Conference brings together a mix of the world's top social innovators, investors, donors, entrepreneurs, and thought-leaders, today's leading catalysts of change from across the globe. Measurement is the major theme as the sector grows up.

Social 88

Social Kiva Artist Sample 88

Care2

SEPTEMBER 30, 2014

There are two main ways nonprofits can build lists: Organic Cultivation: via your own website, events, social networking sites, direct mail, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

Studies 78

Studies Online Fundraising Nonprofit 78