M+R
APRIL 29, 2021
There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . This year’s big headlines are: . Read time: 2 minutes.
M+R
JUNE 5, 2023
Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.
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M+R
MAY 31, 2024
This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. Depending on where your brand falls, this might change the importance that you place on brand awareness, media exposure, and social audience-building. Take advantage of Google Ads AI c onversational experience.
M+R
JUNE 22, 2021
June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .
NetWits
NOVEMBER 29, 2011
Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.
EveryAction
SEPTEMBER 20, 2016
Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.
Pamela Grow
JUNE 28, 2023
of their total audience. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% Imagine the missed opportunities!
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