Social Media with M+R: How to Measure the Metrics that Matter
EveryAction
SEPTEMBER 20, 2016
Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.
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