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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

We’ve all experienced that seemingly endless barrage of emails in our inbox with catchy subject lines promising myriad wonderful opportunities from cheap and exotic vacations to deep discounts on must-have products to offers for reversing hair loss and improving your love life. In a word: psychology.

Rate 100
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Learn MBA Skills In 12 Weeks

Eric Jacobsen Blog

Getting an MBA takes time and money, making it inaccessible to many people who want to take charge in the business world. The 12-Week MBA ’s unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead.

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The Practice of Personal Gratitude in Fundraising

Get Fully Funded

Raising money for your small nonprofit is stressful during the holidays, and practicing personal gratitude can pull you through. When it comes to life, the critical thing is whether you take things for granted or with gratitude.” — G.K. As a nonprofit director, you probably already have your organization on your heart and mind 24/7.

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Bo Eason Teaches You How To Achieve Your A-Game In Life

Eric Jacobsen Blog

Take a nice deep breath, think about your life, and start writing. Now look back at your distractions list: What are those distractions in your life that you have to include? That plan guided my life. Everything I did was with that NFL dream in mind. This was my LIFE DREAM. What life are you living?

Game 40
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How to Bounce Back When You’re Told No

NonProfit Hub

Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. Maybe they want something in return, like a sponsorship, or maybe they have specifications on exactly where they want their money to be spent.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Providing consistent convenience fostered trust and resulted in the brand becoming a staple in the consumer’s way of life. If you want to become a staple in your donor’s life, you must provide consistent value and surprises too. It’s not about pandering to people with money. Get the Attitude of Gratitude Donor Guide.

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Craft the Perfect Tagline for Your Organization

NonProfit Hub

To generate ideas for a tagline, start by asking yourselves a few questions to see if the answers point to a solution: Why should people donate money to your organization? Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. A bank shouldn’t use the word “bank” or even “money” in its tagline.