Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. Platforms like Grammarly let you to unleash your creativity in copywriting without having to worry about whether you should use a comma or a semicolon!

Tools 359

Tools Fundraising Analytics Analysis 359

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates.

email 84

email Marketing Spam Rate 84

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Getting Attention recommends working with a Google Ad Grants agency so you can see the best results. Collaborate creatively.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media.

Ideas 349

Ideas Online Fundraising Social Media 349

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list. What’s a fundraiser to do when you feel like you’re all out of ideas?

Donor 87

Donor Social Media Websites Content 87

Byte Technology

NOVEMBER 17, 2016

True words no matter whether you’re running on a WordPress site or another platform. Consider this: when a visitor first lands on your page you have a severely limited amount of time—seconds really—to grab their attention and encourage them towards further exploration. Faster is better. And why is speed so important?

WordPress 100

WordPress Site Plugin Images 100

NonProfit Hub

APRIL 17, 2024

For example, you can answer these questions: What communication platforms do these individuals use? Build an inclusive online community by adding these elements to your blog posts: Images with diverse individuals that reflect the demographics represented by your nonprofit’s supporters and beneficiaries. Simple language free of jargon.

Practice 36

Practice Organization Nonprofit Content 36

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your header image: This is the graphic that appears at the top of your message.

email 52

email Rate ROI Social Media 52

Neon CRM

MAY 26, 2023

Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. But they don’t specifically adapt that message for the platform they’re using. They pull an intriguing quote or statistic for a tweet, using related hashtags to drive attention. You need a nonprofit CRM.

Campaign 95

Campaign Marketing Ideas Help 95

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Additionally, all emails to Apple Mail users who opt into the privacy settings will appear as opened in your email marketing platform. Image courtesy of Apple.

email 104

email Marketing Test Mail 104

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

Support 52

Support Donor Community Retention 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn.

Linkedin 52

Linkedin Social Media Practice Media 52

Byte Technology

DECEMBER 29, 2016

Are they rendering correctly across mobile platforms? Having images that are too large, a poorly coded theme, a lousy hosting service and far too many plugins are all things that can slow down your site considerably and have visitors hitting the “back” button immediately. Are visitors getting a good user experience?

Test 100

Test WordPress Plugin Tools 100

sgEngage

JANUARY 16, 2024

Stories help us pay attention. Use the AI tools in your fundraising platform to tell a more compelling story in your donor communications. Add images to every touchpoint. Emails from a real person rather than from your organization have a 27% higher open rate. Choose one, a few, or all to spread your campaign messaging.

Effective 76

Effective Tips Fundraising Blackbaud 76

TechImpact

MARCH 20, 2014

Image courtesy of CopyEditing.com. Another fad that did not warrant garnering a lot of attention or energy. They may become frustrated as a result, fold the idea, and not utilize the dynamic platforms to their full potential. These social media feedfs are potentially more pervaisve, but have smaller turnover rates.

Social Media 166

Social Media Media Tips Social 166

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? What sections of our website are getting the most and least attention in terms of page views? When you use formats like rotating images or have a disorganized website structure, you’re making things harder than they need to be.

Websites 239

Websites Nonprofit Guidelines Phone 239

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. Once you have a grasp of these motivations, you can plan your content and set up your virtual event platform to better meet these motivations.

Virtual 98

Virtual Experiment Create Poll 98

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Tell the story of those impacted by your organization. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). Use powerful images in your video to demonstrate the significance of your need so your viewers will witness it through their own eyes.

Video 87

Video Nonprofit Images Awareness 87

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. With all the details ironed out, all that’s left is to upload your image or video with your text copy and publish your Facebook Ad. Use high-quality images for ads.

Facebook 86

Facebook Guide Demographics Nonprofit 86

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Make sure you’re paying attention to what devices are being used to scroll your site. Try looking into one of the many call tracking platforms available on the market today, and integrate it with Google Analytics to incorporate the two. Google Analytics, where would I be without you?”.

Analytics 223

Analytics Statistics Google Demographics 223

Qgiv

JANUARY 12, 2023

To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. What platforms are they active on? What do they like? What would those people be interested in?

Social Media 52

Social Media Strategy Media Donor 52

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

Software 91

Software Guide Fundraising Platform 91

Nonprofits Source

JUNE 5, 2023

Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future. Social media platforms (like Facebook) facilitate connection, allowing your nonprofit to spin an extensive web of support all across the globe.

Facebook 59

Facebook Build Community Strategy 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Byte Technology

OCTOBER 19, 2016

As a business owner operating via a WordPress-based website, it’s important to leverage all the tools the amazing platform has to offer in order to maintain a competitive edge and keep your products and services relevant and noticed in the burgeoning world of online commerce.

WordPress 100

WordPress Business Websites Plugin 100

Nonprofit Tech for Good

JUNE 23, 2020

Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online. Be sure that your pitch is visual whether that’s a graphic or image in the body of the email, or a header or footer banner. And don’t be shy about sending emails!

Practice 341

Practice Online Fundraising Nonprofit 341

Bloomerang

JULY 26, 2021

Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Are you using video and/or compelling images to tell relevant stories? . higher than non-personalized emails.

Strategy 142

Strategy Online Fundraising Plugin 142

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. This includes swings with wider seats, harnesses for additional support, and wheelchair-accessible swing platforms.

Gift 106

Gift Celebrate Goal Donor 106

Byte Technology

MARCH 21, 2017

Indeed, one need only look at the resounding success of Facebook Live and the myriad social media applications and it’s clear that video can bring loads of attention to you products, services or causes in a way that photos and words alone cannot.

WordPress 100

WordPress Picture Video Widget 100

Allegiance Group

NOVEMBER 2, 2023

If your organization maintains an active presence on social media platforms , include social media links on your website. Instead of cluttering these platforms with a donation button, it is more effective to provide click-through links that direct users back to your main webpage.

Websites 52

Websites Calendar Registration Nonprofit 52

Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. The average nonprofit has a 28.59% email open rate, while small organizations report open rates as high as 45.7%. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52

Guide Fundraising Mail Metrics 52

Get Fully Funded

JANUARY 27, 2022

Therefore, your CTAs must be clear and compelling to ensure you’re using your online platforms to support your fundraising efforts , volunteer program, and other initiatives. . This will help you retain supporters’ attention and make your engagement opportunities more clear. Use white space surrounding your CTA to draw attention.

Action 64

Action Guide Language Test 64

DipJar

SEPTEMBER 12, 2022

According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

FEBRUARY 1, 2023

Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise. Plus, OneCause is a mobile-bidding platform! Individual tasks.

Org 82

Org Raise Tools Help 82

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? Also, make sure to follow writing best practices by keeping your paragraphs short and using bolded text strategically to draw attention.

Guide 112

Guide Giving Nonprofit Metrics 112