See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Upworthy headlines are a good source of inspiration.)

YouTube 40

YouTube Free Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. Last week, I had used a cover image from Surfrider because I truly love the ocean. But I also love animals.

Facebook 112

Facebook Change Profile Impact 112

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. The layout is easy to follow, the colors are attention-getting and the content is engaging. But it works.

Causes 52

Causes People Slides Online 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Get Fully Funded

JUNE 11, 2023

In short, you don’t have much time to catch your donor’s attention and get opened. Keep in mind that not everyone donates through the mail. 8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. Instead, they will skim it.

Fundraising 111

Fundraising Guide Mail Gift 111

Get Fully Funded

AUGUST 1, 2022

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Use headlines to let the reader know what to expect in each section.

Newsletter 124

Newsletter email Create Template 124

NTEN

JULY 28, 2010

Keep this in mind when you begin prioritizing the messages and ask(s) on your homepage. . You have a limited amount of attention from a visitor. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Visually prime locations are the same for everyone.

Method 52

Method Audience Design Question 52

NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Flickr Image by theamarand. What is micro content anyway? You can download the e-book here.

Content 105

Content Arts Headline Map 105

Connection Cafe

APRIL 1, 2014

Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. After all, a nonprofit website is tasked with quite a complex challenge – Reach the visitor’s heart and mind in a way that drives them to support you.

Google 54

Google Websites Nonprofit Design 54

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. You don’t just have to send newsletters, or witty headlines to get your message across. Leadership has one idea in mind when they invest in marketing: make money.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. Our ideas float freely in our minds and the challenge comes when we have to organize those thoughts into ideas that others can comprehend.

Process 98

Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

What comes to mind when you think of the word crowdsourcing either for funding or doing? And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. What do you track?

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You know that in order to catch and keep the attention of new donors and current donors, you have to tell stories. But how much attention is being paid to ensure that your people know you?

Story 54

Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Check out the embedded video in the image below.

Websites 52

Websites Organization Nonprofit Site 52

Nonprofits Source

AUGUST 31, 2022

More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. The site should capture users’ attention to keep them on the page and provide information that helps the organization meet its goals. The appearance of on-page elements like text and images will change from person to person.

Design 52

Design Web Images Nonprofit 52