Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

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Digital Marketing Create Social Media 59

Nonprofits Source

FEBRUARY 22, 2024

You may also include links to stories about your nonprofit’s impact to show visitors that you’re trustworthy and successfully working toward your goals, as well as clear CTAs for whatever conversions you are trying to get from your visitors. Bounce rate. Conversion rate. Incorporate your branding throughout your WordPress site.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

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Channel Sierra Leone Story Digital 247

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Tag your account in a story.

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Contest Headline Social Media Survey 89

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “At The underlying analytics were impressive.

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Test email Spam United States 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Tell stories in your direct mail campaign.

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Mail Campaign Donor Tips 52

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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Storytelling Fund Raise Music 139

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Campaign Guide Fundraising Storytelling 52

NonProfit Hub

APRIL 17, 2024

You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories. Facilitate a stronger relationship by sharing compelling personal stories related to your nonprofit. Use your blog to spotlight supporters’ accomplishments and stories.

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Practice Organization Nonprofit Content 36

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. And so, too often, the magic of mid-level giving is lost, especially in digital channels. Do newly acquired mid-level donors retain at higher rates? And it’s a big loss!

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America Digital Audience Channel 105

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Analytics Analysis 360

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 101

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Focus on optimizing donation channels for mobile.

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Lesson Fundraising Digital Test 59

Get Fully Funded

MAY 9, 2022

Your story library: These are the stories that get people hooked on your mission. Stories are the fuel that propel your marketing forward. A story can be as simple as a text you received from a recipient of services. Capture your stories! How likely would you be to engage if it was your first time on the channel?

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Marketing Guide Metrics Nonprofit 69

NonProfit Hub

DECEMBER 27, 2019

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. The donor retention rates would go up too because donors would find it easy to give again and again. . Share a great story. Mobile Giving. Social Media Marketing.

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Game Tips Fundraising Retention 69

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Demographics .

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Marketing Social Media Nonprofit Integration 52

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The Brand Story. The key to producing an effective brand story video is treating it like a novel. The Awareness Video.

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Video Nonprofit Images Awareness 87

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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Mail Relationship Digital Donor 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Determine what channels to use. Set SMART goals.

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Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Stories are social. The importance of digital reputation management – stories last forever and can spread quickly. Some things have not changed: Time and attention are finite. Everyone loves a good story. A multi-screen world. Content is king.

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Learning Donor Online Fundraising 86

Media Cause

FEBRUARY 28, 2022

Users are usually on their endless scrolling journey, so it can be hard to capture their attention. . Pros: Can tell a more developed story at once. Can do a drip campaign where you tell a bit of the story at a time. . Pros: Opportunity to create in-depth, compelling stories. Can link to more in-depth content.

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Content Test Student Audience 105

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Alternatively, you might notice your donor response rates are low, indicating that some of your data is outdated or inaccurate. Sending relevant appeals to donors will communicate that you pay attention to their preferences.

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Data Donor History Demographics 98

Bloomerang

JULY 26, 2021

Are you using video and/or compelling images to tell relevant stories? . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Online giving is the fastest growing giving channel per research by M+R. Is your site well organized and easy to navigate? .

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Strategy Online Fundraising Plugin 142

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Social media platforms promote the use of posts that are brief and attention-grabbing.

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Mail Support Channel Campaign 44

Neon CRM

OCTOBER 6, 2023

By offering a discounted rate for those who purchase tickets well in advance, you can create a sense of urgency and boost initial ticket sales. Incorporate compelling visuals, such as event photos or promotional graphics, to capture attention. These tickets can attract donors willing to pay a premium for an enhanced experience.

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Tips Fundraising Local Channel 52

Get Fully Funded

SEPTEMBER 7, 2023

Think of your nonprofit’s leaders, long-time volunteers, or beneficiaries who might have an inspiring story to tell. According to ClickBid’s guide to silent auction software , you can go above and beyond with event marketing by driving more traffic to your communication channels. Be sure to plan a menu of crowd favorites.

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Ideas Fundraising Atlanta Game 52

Bloomerang

JUNE 1, 2022

Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. Follow these steps to tell a complete story : Select a protagonist. Give your audience information that will help them identify with the individual featured in your story. Define the problem.

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Guide Giving Nonprofit Mail 112

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. To grab attention and avoid being dismissed as junk mail, get creative with your envelope.

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Guide Fundraising Mail Metrics 52

Qgiv

MARCH 11, 2022

It’s the foundation that enables you to articulate your organization’s mission and channel the inspiring stories of those whom you’ve helped. Not everyone moves down to the next stage, but for those who do, you want to pay attention to who they are and how you reached them. Donor community? Staff recruitment pool?”

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Marketing Strategy Impact Exercise 98

Qgiv

JANUARY 24, 2024

It’s the story you tell potential and current donors. A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Event attendance rate: Are your events sold out or are you still searching for more attendees? And the list goes on.

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Practice Strategy Guide Fundraising 52

Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. This level of personalization not only enhances donor satisfaction but also boosts retention rates by encouraging your donors to stay engaged with your cause! Be authentic. Make data-driven decisions.

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Trend Raise Tools Tips 52

Neon CRM

NOVEMBER 14, 2023

Your membership drive marketing strategy should be comprehensive and persuasive, encouraging potential members to pay attention and get involved. Utilizing various marketing channels is the best way to make sure your membership drive marketing is effective. You want to reach as many people as possible!

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Benefit Track Associations Marketing 52

Neon CRM

NOVEMBER 29, 2023

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. What you can learn : Create a cohesive story about what GivingTuesday campaign donations will fund. Where Do Donors Give?

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Lesson North America New York Kentucky 52

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. To expand your audience, consider how you can take a multi-channel marketing approach. Explore advertising opportunities such as: Your email newsletter.

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Demographics Retention Donor Research 76