What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
Once you know all of the costs associated with producing an event, you can divide your overall net revenue by those expenses. Cost-to-Revenue Ratio. To get your cost-to-revenue ratio, divide the overall cost of the event by the revenue generated, and once again multiply by 100. Fund-A-Need Donation Ratio.
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