Turning Visitors into Customers: Maximising Retail Potential for Museums
sgEngage
NOVEMBER 19, 2021
With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. . The Mütter Museum has focused on their primary audience and tailored their shop to maximise retail potential.
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