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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Top Fundraising Articles of 2022

Get Fully Funded

, but before it officially wraps, let’s take a look at the top articles of the year. These fundraising articles are popular ones that our readers have loved and I wanted to gather them together for you in case you missed any of them earlier this year. If you think a virtual fundraiser is right for your organization, go for it!

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Direct Mail Donor Acquisition Strategies

Allegiance Group

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. direct mail and digital marketing. benefits of direct mail. direct mail and digital marketing. Guides like.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach?

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. The first is the “story” of your non-profit – this is the overall story arc that is being told by your organization about your work, and includes your big picture vision and mission. The Four Categories of Stories You Should be Collecting.

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