NTEN

OCTOBER 6, 2011

I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. As you go, you'll be able to use analytics to validate your assumptions and optimize your ad buys based on what's working. Media planning is as much an art as it a science.

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Storytelling Yahoo Story Google 73

sgEngage

OCTOBER 11, 2023

Website usability data suggests that users often make judgments about a web page within the first few seconds of landing on it. Most of us scroll to the bottom of a web page and pause before navigating back up to the top. Unlike your social media channels, you have complete control. Don’t forget about your website footer.

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Donor Social Media Websites Content 87

Forum One

MARCH 8, 2022

Forum One is supporting the agency’s digital communications with strategy and implementation support spanning web development and production, social media, analytics, and omnichannel digital marketing campaigns for 12 bureaus and offices within the agency, including their office of Women’s Health and the Maternal Health program.

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International Celebrate Colorado Children 46

Forum One

NOVEMBER 21, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics.

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Forum One

NOVEMBER 18, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics.

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Award Colorado Washington Children 46

Tech Soup

SEPTEMBER 7, 2012

This week, Guide Creative presented a whole series on the most important elements of web design and visual strategy. Then, you can use Google Analytics to start understanding trends — how long are users spending on your website? Remember — web design is an evolution and does not have a start and a finish.

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Design Web Strategy Slides 55

Tech Soup

FEBRUARY 18, 2014

Victoria, Canada: The Art of Transmedia Storytelling: Creating Story Worlds Across Platforms. Victoria, Canada: Online Advertising and Web Analytics. Portland, OR: Web Experience Management: Why Your Website is More than a Website. This is just a taste of the events being held this month by NetSquared chapters.

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Tech Soup

AUGUST 1, 2017

Effective storytelling means nonprofits can reach more people, touch more hearts, and create bigger impact. TechSoup's NetSquared meetups will bring local nonprofits free digital storytelling workshops in more than 40 cities between August and October. Naples, Florida: Google Analytics: From Setup to Decision-Making Tool.

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Whole Whale

SEPTEMBER 8, 2023

For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Google Analytics is a must-use tool to help understand your campaign performance. However, immediate action doesn’t necessarily mean short immediate messages.

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Lesson Fundraising Digital Test 59

NTEN

JULY 23, 2014

The Summit featured a panel discussion with guest speakers: Alberto Cairo, Professor/Author; Kennedy Elliott, Web Developer, Washington Post; Scott Murray, Author/Coder; and Sarah Slobin, Visual Journalist, Wall Street Journal. Hooks directly to Google Analytics! into my world. No programming needed! Results are pretty!

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Data Portland Chart Journal 56

Tech Soup

JANUARY 27, 2014

Philadelphia, PA: Crowdsourcing Change: Applying the Social Web to Some Philly Nonprofits. Portland, OR: Visual Storytelling & Growing Your Digital Media and Protecting It. Baltimore, MD: February Tech & Social Change - Social Media Analytics. Wednesday, February 5. Thursday, February 6. Sunday, February 9.

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Forum One

MARCH 23, 2021

Interviews, usability testing, card sorting, and reviewing analytics can give you a better understanding of your audience’s needs and behaviors. articles, interactive media, storytelling elements) do you have? Web users have the option of getting a higher-level overview (e.g., Content: What content (e.g., Join the Fight”).

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Audience Design Help Structure 46

Tech Soup

MAY 7, 2013

Digital Storytelling Challenge. NetSquared organizers were jazzed by the Digital Storytelling Challenge. Ten Net2 groups held Digital Storytelling events in their community, with an estimated 360 attendees. Eight of the eleven cities in the digital storytelling global tweet chat were led by Net2 local organizers.

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Tech Soup

AUGUST 7, 2012

We’ll review Google Analytics, content. You’ve worked hard to create a website that works for your. organization, your goals, and your mission — let’s test it and see how. successful it is and where you can make improvements. comparison testing, and how to make small adjustments that can make a.

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Picture Design Web Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. It's making me think of Gary Haye's Transmedia Storytelling and Co-Creation framework.

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Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. The majority of web traffic for most organizations come from branded keywords.

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Digital Marketing Guide Chapter 111

NonProfit Hub

FEBRUARY 6, 2019

Also, check your analytics on each site to see which demographic groups interact with your content, then tailor the style and wording of your posts accordingly. . SEO is most important for nonprofits that publish material, but it can also help your campaigns, events and fundraisers show up sooner on the web than they normally would.

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Marketing Captivate Social Media Mail 56

Tech Soup

OCTOBER 2, 2017

Montréal, Québec: Développer une Présence Web Efficace. Phoenix, Arizona: Website Building 101: Quick and Easy Web Presence for Nonprofits. Research Triangle Park, North Carolina: Crowdsourcing Change: The Social Web to Nonprofits. Kampala, Uganda: Digital Storytelling for Nonprofits Workshop.

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Tech Soup

OCTOBER 13, 2014

Portland, Oregon: Being Mindful on the Web: Protecting Yourself and Your Organization. Seattle, Washington: Storytelling Through Data Visualization. New York, New York: Google Analytics for Nonprofits. Taller de Automatización de QA para dispositivos móviles y aplicaciones web. Monday, October 20, 2014.

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Netsquared Burkina Faso South America North America 47

NonProfit Hub

MARCH 3, 2016

He founded the company in 2010 to transform the way business intelligence is performed so organizations of any size can quickly and easily deploy powerful analytics. It’s common to have data stored in different places and in different formats—on the web, in a spreadsheet, in a donor database, etc.

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Accessibility Data Metrics Nonprofit 28

Connection Cafe

FEBRUARY 25, 2014

So, I design all of our in-house print and web-content, including proposals, email templates, social media posts, logos, invites, everything. I also read up on a lot of web design blogs, which explain the things you might already be seeing but help identify what’s working and what’s not. WHAT DO BOTH OF YOU DO AT MALARIA NO MORE? .

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Design Zambia New York City Interaction 36

Tech Soup

MAY 9, 2016

We know that good stories power fundraising and marketing, so join one of our events to discover powerful case studies and connect with digital storytelling experts in your community. Storytelling is our focus for May, but every month our global network of community organizers host Tech4Good events in more than 50 cities.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

We also know that the distance separating the web and television is narrowing. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. You might think of Facebook as an important social network, but it is now also the third most popular video site on the web.

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Video El Salvador Donation Fundraising 106

Tech Soup

NOVEMBER 1, 2016

Vancouver, British Columbia: Hands on with Google Analytics. Morrisville, North Carolina: Nonprofit Storytelling: What You Need to Know. Cotonou, Benin: Nous Allons Parler de Toutes les Maniere de Web à Utiliser PR Lutter Contre VIH. Nairobi, Kenya: NetSquared Kenya Women and Web Literacy Program 2016 – 17.

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Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , charitywater.

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Tech Soup

JULY 6, 2015

Vancouver, British Columbia: Digital Storytelling — Production to Distribution. Morrisville, North Carolina: Deep Dive into Google Analytics. Denver, Colorado: Not Your Grandmother's Website: Mobile/Responsive Web Development. Tuesday, July 7, 2015. New Orleans, Louisiana: Putting NOLA on the Product Hunt Map.

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Calendar Nptech San Francisco Cameroon 36

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Did he engage with a recent fundraising email? Click an online ad?

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Donor Guide Fundraising South Dakota 65

EveryAction

APRIL 1, 2016

2016 Analytics with Purpose Conference. 2016 Analytics with Purpose Conference. Get ready to learn from some of the best analytics minds out there. On Wednesday, April 27- Friday, April 29, 2016, attend the leading conference on data, research, and analytics for social sector professionals. Fundraising. Feb 23 - 26.

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Calendar Conference San Diego DC 177

Connection Cafe

JANUARY 13, 2021

For nonprofits without dedicated web design and tech teams, website maintenance and updates are all too easy to neglect. Web design can be an intimidating new task to take on if you’ve never spent much time under the hood of a website. But how’s your website holding up? Poor conversions on your donation page. Best of luck!

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Design Challenge Web Files 28

Nonprofit Tech for Good

DECEMBER 3, 2020

There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Effective ROI StoryTelling Techniques. Giving Good Poke.

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Nonprofit Tech for Good

SEPTEMBER 29, 2019

So why can’t you convert more of your web traffic into donors? In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page.

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Conversation Online Giving NPO 259

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Better Online Storytelling Designed by Roger O.

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Social Media Conference Advocacy Online 28

Allegiance Group

FEBRUARY 23, 2024

Through advanced analytics and research, PAN was able to pinpoint the specific messages that would inspire those potential donors to give. Use storytelling to bring the UVP to life. However, the organization had little brand awareness and a small donor base. It’s an opportunity to frame your supporters as heroes.

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Foundation Fundraising Cancer Interview 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I am remember something that Ethan Zuckerman said at the first Netsquared Conference, " Don't Speak, Point " He was talking about citizen journalism and advocacy in the age of read/write web. I will explore in more depth the analytics tools. I will look at benchmarking processes and analyzing benefits and values.

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Everyaction

OCTOBER 5, 2016

Nonprofit Storytelling Conference. Nonprofit Storytelling Conference. The Nonprofit Storytelling Conference is unlike any conference you've ever attended. As you dive deep into the world of storytelling and connecting with donors, we also want you to have a great time and feel inspired when you leave. Web of Change.

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Conference Calendar DC Washington 111

CauseVox

MAY 11, 2021

Search engine algorithms comb the billions of pages of information on the web and decide in milliseconds which websites rank on the first page of Google. employed powerful visuals to grab your attention and storytelling designed to keep you reading. Here are three ways to build an online community of supporters for your nonprofit: 1.

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