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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

You can do this by sending them surveys or asking at your events. Some survey takers might respond with what they think they should say instead of what they really believe or what actions they normally take. That’s why it’s also important to view behavioral data alongside survey data.

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Why practicing data hygiene can benefit your association staff and members

Nimble AMS

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Keep reading for more tips on why your association needs to invest in analytics.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Here are some tips for using data to create relevant content for your members and customers. Optimize your website : Make your search capabilities and access to your content easy. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often. You’re probably already asking for this data on your application forms, in surveys and during event registration.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Then, you can incorporate those keywords into ads that will appear at the top of Google’s search results for those terms.

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