Nonprofit Tech for Good

FEBRUARY 6, 2022

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. How are Nonprofit’s Financial Goals Different?

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Software Guide Award Grant 309

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. How about how much time was spent on a specific page. What more can you learn from Google Analytics?

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Analytics Statistics Google Demographics 223

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

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Analytics Associations Business Software 135

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. This ultimately helps you attract more potential donors, volunteers, and constituents to your nonprofit. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. — In the Digital Wilderness.

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Analytics Digital Tools Measure 107

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

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Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Analytics Tools Wikipedia Track 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 355

M+R

DECEMBER 9, 2022

Read Time: 5 minutes. We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either.

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Analytics Google Track Data 91

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give your nonprofit a deeper understanding of direct and organic traffic. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work?

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Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

MARCH 5, 2022

Time: 1pm EDT / 10am PDT. Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. How to use Google Analytics and Google Ads to track your ad effectiveness. << Cost: Free.

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Google Grant Free FAQ 224

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

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Analytics Google Phase Nonprofit 52

Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Google Tag Analytics Script 59

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. The best nonprofit websites show impact. What are Google Analytics goals? Email sign-ups. Duration Goals.

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Analytics Google Goal Track 35

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? Leave the game of chance for another time. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. What are UTM s?

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Donor Track Campaign Facebook 294

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

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Analytics Websites Nonprofit Attention 158

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

Tools 361

Tools Fundraising Analytics Analysis 361

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. That’s where our Data and Analytics Team comes in. What the data and analytics team does. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

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Analytics Team Data Skills 67

Forum One

DECEMBER 22, 2022

The end of the year is a natural time for virtual house cleaning. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

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Time Metrics Analytics Adopt 72

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. How do you know your nonprofit’s Google ads are paying off? by Zoe Allen.

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Track Digital Marketing Analytics 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Autumn 2022.

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Strategy Fundraising Social Media Nonprofit 274

Bonterra

APRIL 11, 2024

Public Sector & Nonprofit Case Management Software Improve Impact Drive stronger outcomes with a solution that empowers your staff, enables more data-informed decision making, and provides expert guidance and best practices.

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Public Software Management Los Angeles 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

Nonprofit Tech for Good

JUNE 18, 2020

In the nonprofit industry, we often hear the phrase “every dollar counts” or “together, we can make a big difference.” Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. This way, your nonprofit isn’t relying on one source of revenue.

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Donation Impact Charity Nonprofit 345

Bonterra

APRIL 13, 2024

Grants management software Unify giving and grantmaking Build strategic nonprofit partnerships that drive more social impact with less work for your teams. Build charitable partnerships for better funding outcomes Nonprofit network Discover nonprofits that align with your business objectives and build lasting partnerships.

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Grant Software Management Analytics 52

Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. How do nonprofits get started?

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Grant Google Nonprofit National 97

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

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Volunteer Free Donor Grant 209

Whole Whale

SEPTEMBER 26, 2023

With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

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Analytics Google Analysis Case Study 52

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Use analytics tools to surface new patient insights.

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Integration Data Nonprofit Platform 76

NonProfit Hub

MAY 3, 2019

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . It’s important to understand a couple of important terms first: Impressions are how many times your post showed up on someone’s timeline. Where are my analytics located? Post times.

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Social Media Analytics Media Social 69

Cloud 4 Good

SEPTEMBER 8, 2021

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

Roles 112

Roles Data Strategy Technology 112

Candid

APRIL 20, 2023

So, how can your nonprofit create a social media strategy that you can sustain? Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Set a time period for the test.

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Social Media Data Strategy Media 98

The Modern Nonprofit

MAY 16, 2023

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? These funds can fuel your nonprofit’s projects, operations, and mission. Well, guess what?

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Impact Create Nonprofit Awareness 98

Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. And if you aren’t transparent about how you track and store data, you also squander an opportunity to build brand trust.

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