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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. Association Analytics Tip: Always be deliberate in the data you ask for! Easy Access to All Data.

Analytics 169
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Are you getting the most out of your retention data?

Association Analytics

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169
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How to connect customers with the Google Analytics User Id

Whole Whale

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Are you getting the most out of your retention data?

Association Analytics

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 192
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

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3 Analytics Terms for Success

Connection Cafe

Predictive analytics has become a hot-button term over the past two years as business intelligence vendors have begun to incorporate simulation and forecasting into their offers. It is easy enough for the human eye to observe, "It looks like the test significantly outperformed the control." Read more about Tests, Controls and Results.

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5 Tips for the Perfect Online Donation Form

Connection Cafe

It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. And as I discuss below, you can still get this info at a better time. A Final Word on Testing. Nudge Your Donors Upward.