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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

We invited industry providers and association thought leaders to describe their partnerships. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Solutions Day exemplifies that idea. The September 29 conference was a meeting of minds and a journey to discovery.

Culture 221
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Not necessarily so.

Data 221
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Analytics for Everyone – make this your “Henry Ford Moment”

Nucleus

Think about the Industrial Revolution. Prior to COVID, I thought this would take a decade across Industries. The gap between digital leaders and laggards is widening – back in 2019, we published a study that measured companies by technology breath, depth, leadership and culture. .” In an interview on Oct.

Analytics 130
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Data Bites Newsletter

Association Analytics

The association industry's go-to source for cutting-edge insights and education about data and analytics.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone.

Trend 221
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How to use innovative technology to attract members to your association

Nimble AMS

Technology is irrevocably integrated into our daily lives. Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. AI and predictive analytics.

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology.