DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Relationship Donor Build Tips 96

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Next, specify exactly how you will achieve the goal (e.g., Time-Bound: Give your team a deadline.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 75

Action Report Practice Fundraising 75

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. There’s absolutely no way that we can connect with that big of a base of alumni to do fundraising without technology.” AI analytics. AI analytics automates much of what a data analyst would do.

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Fundraising Analytics Analysis Nonprofit 98

The Modern Nonprofit

SEPTEMBER 12, 2023

Estimated Reading Time: 4 minutes Strategic Planning for Year-End Fundraising: Setting the Stage in September September serves as a transitional gateway bridging the carefree summer days with the strategic year-end hustle for nonprofits. So, let’s demystify how to pave the roundabout of a successful year-end fundraising campaign.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Greater Giving

MAY 12, 2021

—the lead up to an event or the conclusion of a major project, for example—but choosing to only be in contact with your donor community during those special moments may be undercutting your efforts to deepen relationships with contributors who might be willing to offer more. What is a culture of fundraising? The Cultivation Phase.

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Culture Create Phase Fundraising 94

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

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Action Donation Mobile Social Media 336

Media Cause

OCTOBER 11, 2023

It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Your account manager manages your relationships with these creators and gives you best practices for working with them. TikTok uses Tiltify, a charitable fundraising platform, to process donations on the app.

Marketing 59

Marketing Fundraising Social Media Video 59

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? The goal is to develop sustained relationships through habitual positive exposures. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

DipJar

FEBRUARY 2, 2023

If your organization struggles to boost fundraising each year (or is seeing a decline in overall donations), it can be hard to know how to improve your fundraising strategy. For most nonprofits, it helps to go back to the starting point: your fundraising appeal. Target the right communication channels.

Fundraising 52

Fundraising Channel Files Data 52

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Informed fundraising plans. Impactful multi-channel marketing. Improved staff collaboration.

Integration 80

Integration Data Nonprofit Platform 80

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. Because when it comes to fundraising, this report firmly suggests that we aren’t.”. So multichannel marketing is key to a fertile fundraising landscape.”. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.

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Org Raise Tools Help 82

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

Trend 98

Trend Campaign Fundraising Mobile 98

Allegiance Group

JUNE 7, 2023

Fundraising is a year-round concern for nonprofit organizations, delivering the critical donations and contributions they need to keep their operations running. These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. 10) to major gifts (e.g.,

Donation 52

Donation Practice Fundraising Gift 52

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

Digital 59

Digital Marketing Create Social Media 59

Greater Giving

DECEMBER 15, 2022

Remember that marketing for nonprofit organizations is not only about fundraising. Outreach is all about creating and cultivating relationships with your donors, and digital marketing is no different. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Social media.

Digital 75

Digital Marketing Donor Channel 75

OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. What should my team consider when developing an event fundraising marketing plan?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Whole Whale

APRIL 28, 2023

In the world of nonprofit organizations, board involvement in fundraising is crucial for long-term success. Engaging board members in fundraising efforts not only boost the organization’s financial resources but also strengthens the board’s commitment to the organization’s mission. What is your position on the board?

Strategy 52

Strategy Fundraising Skills Sample 52

Amy Sample Ward

MARCH 5, 2013

I’m honored to be included in a new ebook about marketing, fundraising, and social media. That’s why social media can be a valuable component of your online fundraising strategies. How does this support online fundraising? Well, sure – it does happen. After all, it’s called “social” media for a reason!

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eBook Social Media Campaign Media 276

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Can fundraising campaigns be tailor to various donor profiles? 5) Outcomes and Analytics. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. All of these departments are making similar relationship-building and marketing decisions.

Content 128

Content Marketing Strategy Fundraising 128

Get Fully Funded

JUNE 1, 2021

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Despite the downsides, Facebook can be a powerful fundraising tool.

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Facebook Game Fundraising Campaign 124

sgEngage

OCTOBER 11, 2023

What’s a fundraiser to do when you feel like you’re all out of ideas? I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. These people are already open to building a relationship with your organization.

Donor 85

Donor Social Media Websites Content 85

sgEngage

JUNE 4, 2023

If your fundraising team is stressed and stretched too thin, you’re not alone. A recent study by the Chronicle of Philanthropy found that long hours and limited staff support has almost half of fundraisers eyeing the door, with 28% planning to leave the profession altogether. Burnout is widespread.

Knowledge Worker 65

Knowledge Worker Fundraising Gift Gartner 65

DNL OmniMedia

JANUARY 17, 2024

Silent auctions are excellent fundraising opportunities due to their flexible format and inviting atmosphere. However, depending on the format you choose, they can come with more planning than other fundraising events. For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees.

Game 52

Game Marketing Change Tips 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. The relationship cause marketing helps you build offers you a previous connection you can approach for future sponsorships, collaborations, and matching gift programs. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

NonProfit Hub

DECEMBER 27, 2019

Here are a few tips to help your nonprofit achieve your fundraising goals. With the various platforms and the different communication channels that it has on offer, your organization can reach tons of different audiences. . Let your donors know about the status of your fundraising efforts. Mobile Giving. Social Media Marketing.

Game 69

Game Tips Fundraising Retention 69

Allegiance Group

APRIL 15, 2024

To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday. In fact, an incredible $2.47

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Giving Retention Metrics Demographics 119

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . a thorough fundraising strategy. rooted in proven best practices. Train them.

Audience 82

Audience Tips Fundraising Social Media 82

Bloomerang

OCTOBER 30, 2023

Less than one in five new donors who donated on GivingTuesday will give a second gift, according to the Fundraising Effectiveness Project. Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels.

Gift 80

Gift Mobile Phone Demographics 80

Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Why are major gifts so important for nonprofits? What is a major gift?

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Gift Raise Guide Relationship 100

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

Mail 52

Mail Integration Digital Strategy 52