Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

Social Media 95

Social Media Measure Jordan Tips 95

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 228

Facebook Fundraising ROI Virginia 228

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the social media plan you implemented worth the time you spent running it? In starting, define what metrics should be measured per social media tactic employed and ensure all meaningful elements are measured.

ROI 51

ROI Social Media Measure Metrics 51

Care2

SEPTEMBER 21, 2010

I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Let's say you want to get started using social media.

ROI 57

ROI Social Media Metrics Strategy 57

Connection Cafe

OCTOBER 4, 2018

If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. However, we shouldn’t rely on for-profit output measures to paint a complete picture of nonprofit success. How is ROI calculated? How did we get here?

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Measure ROI Organization Ratio 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. Here's the list: Amy Sample Ward, Building Blocks of Social Media.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Effective Social Media. Connecting With New Colleagues. Example: Red Cross.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. And, it also includes measurement - not just qualitative information. Tags: ROI listening.

ROI 50

ROI Social Media Process Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. Some reflections: Health Organizations: Social Media. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 96

Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Actionable Measurement. I don’t try to measure everything.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.    What a combination!  

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

ROI 74

ROI Measure Ratio Benefit 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. Tim Davies from the UK volunteered to be the guinea pig and test the thinking process (a logic model of sorts) for his newly launched web project that incorporates social media strategies. | View | Upload your own.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Push program outcome data through your social media outlets every week. Everyone wants to see their ROI. A great place to show program outcome data is social media, where you can connect with your donors on a more personal level.

Digital 138

Digital Data Marketing Org 138

Nonprofits Source

OCTOBER 4, 2023

Have you ever wondered how to turn your corporate social responsibility (CSR) programs from well-intentioned efforts into strategic drivers of social impact? What is Corporate Social Responsibility Software? They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Some of your supporters may not engage with digital platforms like social media or email regularly. Conducting a marketing opportunity analysis. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Google 97

Google Search email Time 97

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). The research speaks for itself: 82% of Americans use social media and this number is steadily growing.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. How do you map these social networks? t just about measuring numbers. s got to be about the depth and value of the connections between members in a social network. I guess I am wondering about the ROI of friendship! What are measuring?

ROI 50

ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   The notion that you can manage your reputation through social media gets you into trouble.   " She talked about the importance of measuring your social media efforts. " - James E.

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Great work.

Social Media 98

Social Media Media Tips Social 98

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Social media. Sponsor ticketing and tracking. Nonprofit’s website.

Virtual 70

Virtual Build Stream Software 70

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. Social traffic. With that, let’s get started.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Listen first. Build relationships with influencers.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

Analysis here. What’s interesting is that many of us have five or more years experience on social networks. We were early adopters when Facebook opened up – and some of us were kicking the tires of social as far back as 2003-2004 in the blogosphere. Ah, an opportunity for reflection! What goals to set?

Google 95

Google Skype Org Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Gyrus

NOVEMBER 3, 2016

When most people think about reporting in the Learning Industry, they think about ROI justification. Measuring Learning. As well as follow us on social media for new content, product news, and interaction directly from Gyrus. The possibilities of this capability are virtually endless. However, there is so much more out there.

Learning 61

Learning Organization Statistics Cleveland 61

Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. The Nonprofit Leadership Alliance guide to nonprofit courses provides guidance for choosing courses that are best suited for nonprofit staff learning, including open source vs. paid learning opportunities, subject matter analysis, and some example courses. Increased Fundraising ROI. Guided learning.

Training 44

Training Train Virtual Course 44