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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. The process centers around those hallmarks of the digital marketplace, innovation and value.” But that’s where the comparisons to Ringling Brothers Barnum and Bailey end.

Strategy 221
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Google Analytics and Benchmarks: HAWK

M+R

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. We’ll wait. Ok, back with us? Give it a read here !

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We’re 39 percent similar; how can we be exponentially better?

Candid

Analysis of grant applications from 130 funders. Over the past two years, philanthropy has asked important questions about equitable access—access to adequate funding, access to digital tools, access to power. You can find Robinson's scripts used in this analysis here. View the full set of results here. Research funding.

Grant 111
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Top Lessons from GivingTuesday 2023

Neon CRM

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

Lesson 52
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The Digital Divide Doesn't Exist

NTEN

The digital divide doesn't exist. Given the difficulty in unpacking all of the socio-economic, cultural, political, educational, and other mutually-reinforcing components of digital inequality, simple metaphors can't carry the weight. Better, perhaps, to allow that the digital divide most closely resembles, well, the world.

Digital 74
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The 990: From Compliance to Communication 

sgEngage

One of the critical pieces of the definition that changes how the 990 was used in the past, is that the data is digital, machine-readable, and inter-operable so it can be consumed by anyone. Compared to the clunky image files, this means it can be consumed much more efficiently at scale.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. AI tools are able to take an omnichannel approach to donor analysis. Measure affinity in real-time. Summarize content.