Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. In past Benchmarks reports we sometimes included year-over-year comparisons for website data. We’ll wait. Ok, back with us?
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