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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step.

Analytics 260
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Study the Data, But Eat the Cakeā€”Put the Human Factor Forward

.orgSource

Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Not necessarily so.

Data 221
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so whatā€™s changed with tracking from GA4 to UA? Weā€™ll wait.

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Using data from your AMS, analytics will help you answer these more complex questions. Why analytics? People often confuse reporting and analytics.

Analytics 169
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Export Your Universal Analytics Data Before Itā€™s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. Youā€™ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics ā€” and GA4 in particular ā€” brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.