Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on.

Twitter 100

Twitter ROI Aggregator Stream 100

NTEN

APRIL 22, 2014

We''re so excited to welcome our new Content Manager, Steph Routh to the NTEN team! Steph will be managing and keeping the great online community content flowing, while doubling as one of Portland''s most revered bike & transportation advocates outside the office. see photo below). Good heavens, that''s a tough one to pin down.

NTEN 92

NTEN Interview Content Management 92

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. Her teams also provides guidance and support to their DC-area office and the Goodwill network around information architecture, design and content in the implementation of new technologies, campaigns and microsites. What is the objective of the Twitter campaign?

Measure 103

Measure Twitter Campaign Celebrate 103

NTEN

NOVEMBER 8, 2011

Twitter really shines as a communications tool when you use it with hashtags. Hashtags have two major benefits – they help your tweets get found (by people who are searching for your subject), and they help you find good content. Twitter chats often occur on a regular schedule (once a week, twice a month, etc.).

Twitter 99

Twitter Nptech NGO Stream 99

Care2

APRIL 11, 2013

As social media continues to grow and develop, nonprofit organizations continue to attract more Fans and Followers—Twitter Followers in particular have increased at a remarkable rate, with a whopping 264% growth over the past year. Users were more than twice as likely to like, share, or comment on a Photo post than any other content.

Facebook 69

Facebook Twitter Benchmark Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

Content 104

Content Facebook Strategy United States 104

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel. Over time, using Twitter has become more an organizational cultural norm. Many tweets lead to press calls.”.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

Analytics 31

Analytics Advocacy Chapter Environment 31

Nonprofit Tech for Good

JANUARY 24, 2021

Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible. DonorPerfect will scan your donors’ email addresses and pull links to their pages into their record and even allow you to interact with them on Twitter while you use DonorPerfect. 4) Find new, creative ways to show impact.

Donor 328

Donor Ideas Social Nonprofit 328

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. They create a video, post it on YouTube, link it on Facebook, and maybe share it on Twitter.

Campaign 95

Campaign Marketing Ideas Help 95

NonProfit Hub

JUNE 28, 2016

Coming up with content, conveying a message effectively, and editing and promoting a video are all challenges for creating sensational video content, especially for nonprofits. When it comes to video content generation, there are three main types of video content your organization should be focusing on: 1. Testimonials.

Video 36

Video Content Donation Create 36

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. and has appeared in Axios Media Trends. He holds an M.A.

Facebook 235

Facebook Fundraising ROI Virginia 235

Nonprofits Source

NOVEMBER 7, 2023

The content you post should be crafted with your platform and audience in mind. Longer-form content suits Facebook users, while shorter-form videos work well for Instagram users. Additionally, posting regularly allows you to cultivate a loyal audience who looks forward to your content. What should you post?

Social Media 52

Social Media Media Build Social 52

Connection Cafe

JULY 21, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 46

Survey Content Benchmark Marketing 46

Nonprofit Tech for Good

MARCH 18, 2013

Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. In fact, to allow for maximum content, the WWF used a tiny 8 point font in their 2008 home page design. Today, this font size and large quantity of content would visually overwhelm supporters and donors.

Websites 241

Websites Design History Online 241

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Name: Carie Lewis.

United States 236

United States Social Media Interview Examples 236

EveryAction

MARCH 14, 2016

Mo’ Content, Mo’ Money: How to Improve Conversions and ROI Through Content Marketing. What to expect - content marketing, conversion + ads, nonprofit communications strategies, CFRE credits. Aharon Wasserman VP, Community Let's talk about: Advocacy. Devon Hopkins Marketing Director Let's talk about: Content Marketing.

San Jose 101

San Jose Build Delicious Conservancy 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2008

Global Voices Advocacy has released another guide in its Advocacy 2.0   This one offers a brief introduction to how to use cross-posting for online advocacy campaign. tools, highlights successful examples where cross-posting has been used for advocacy. It reviews different web 2.0   You may wonder why do this? 

Advocacy 50

Advocacy Guide Technique RSS 50

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join? What convinced them?

Twitter 68

Twitter Action Organization Broadcast 68

Connection Cafe

JULY 24, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 39

Survey Benchmark Content Marketing 39

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Facebook), Campaign Medium (e.g.

Advocacy 20

Advocacy Action Rate Conversation 20

Connection Cafe

NOVEMBER 16, 2011

Advocacy Recent legislation affecting your cause Contact your representative Voter registration. Any other ideas to fill the social media content queue with? . $5 to feed a family dinner) Event registration/Ticket sales Ask for specific in-kind donation (ex. Books needed for elementary students). Questions What does X mean to you?

Social Media 51

Social Media Ideas Content Media 51

Connection Cafe

JANUARY 27, 2017

9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1. Now that you’ve found the people on your email list who can extend the reach of your campaigns, send this group an email with a CTA to share your content. Ask Ambassadors to Live Stream on Facebook and Twitter. Identify + Activate Your Social Media Influencers.

Social Media 20

Social Media Advocacy Support Media 20

Connection Cafe

MARCH 31, 2016

Here are 3 tips for running a successful advocacy campaign during an election year: 1. Have content prepared. With 24 hour news media coverage and breaking news on Twitter, you want to be prepared to insert your advocacy campaign and have your corresponding materials ready to go. the candidates not discussing your issues.

Advocacy 20

Advocacy Campaign News Blackbaud 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Your nonprofit can co-create high quality content that is of value to your audience. Your nonprofit can have influencers share your content with their networks, expanding your reach and engagement. The key engagement opportunity is to give them some social media love and ask them to share your content.

Influence 115

Influence Social Media Marketing Strategy 115

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Creating unique content for your blog and social media presence. Building buzz and press for an advocacy action. Diverse Goals. Raising funds.

Advocacy 72

Advocacy Community Build Storytelling 72

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Keep bullet-pointed content short. Use bold for headlines.

Design 250

Design Websites Practice Widget 250

Connection Cafe

FEBRUARY 10, 2015

The short answer: a good digital advocacy strategy helps an advocate win! A clear, practical digital strategy helps any advocacy organization or advocacy campaign understand what they need to do online and why. Nonprofit Marketing advocacy campaign digital strategy Social Media for Nonprofits' I hope you can join us!

Advocacy 20

Advocacy Digital Strategy Blackbaud 20

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Strategic integration into children’s health advocacy. Social media content mirrors other channels. Written social media policy.

Network 97

Network Build Learning Strategy 97

Amy Sample Ward

DECEMBER 26, 2011

There are many free online website and content creation tools available. Creating a space where you can collect and aggregate the news, content, and updates of your movement is important for people to better understand, follow, and join you. One key element is the use of an online homebase. Personalize It.

Technology 189

Technology Learning Audio New York 189

Connection Cafe

JUNE 19, 2018

One of email’s strengths is its flexibility: you can use it to deliver a wide variety of “asks” and to link to content such as videos, tweets, Facebook posts and photo galleries. Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post.

Action 24

Action Advocacy Nonprofit Stream 24

Connection Cafe

FEBRUARY 7, 2012

Twitter's newsfeed style makes it the perfect cornerstone for your Event Day Social Media Strategy because you can post short, quick, and frequent snippets of information without turning off your audience. It's very easy to expand on your posts to Twitter to populate content for other social media like Facebook.

Twitter 41

Twitter Ideas Captivate Org 41

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Top Online Content. What three pieces of social media content had the most engagement? A content report doesn’t have to take more than 30 minutes a month to create. Key Performance Indicators.

Data 52

Data Strategy Online Social Media 52