M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Be sure to sign our consent form to secure your spot!

Benchmark 76

Benchmark Studies Analysis Trend 76

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. The human brain is the best analytics tool. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

Test 52

Test email Spam United States 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

DipJar

FEBRUARY 2, 2023

Target the right communication channels. Fortunately, using nonprofit data analytics and a powerful wealth screening tool can help your team quickly identify trends and useful insights that can inform your strategy. Target the right communication channels. Tailor your appeals by segmenting donors.

Fundraising 52

Fundraising Channel Files Data 52

Nimble AMS

JANUARY 20, 2022

This means putting more of your staff’s effort on those areas that will drive the greatest impact with today’s members: individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . Using data analytics to deliver member value .

Associations 78

Associations Studies Trend Data 78

Top Nonprofits

MARCH 12, 2021

While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

Trend 98

Trend Campaign Fundraising Mobile 98

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Engagement opportunities.

Websites 115

Websites Nonprofit Audience Mobile 115

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Tools and channels that house data often do not make it easy to navigate. Some common challenges amongst organizations include: Not knowing where to start.

Data 63

Data Analysis Map Accessibility 63

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Read time: 2 minutes.

Benchmark 18

Benchmark Studies Analysis Metrics 18

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data. Top Online Content. Example Reports.

Data 52

Data Strategy Online Social Media 52

Nonprofits Source

JANUARY 23, 2023

You can achieve all sorts of goals, whether you want to increase advocacy participation, boost volunteer registrations, or promote resources to your beneficiaries. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time.

Grant 52

Grant Google Management Guide 52

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. What channel is most efficient for each of our programs? The most popular pieces will be featured in our newsletter.

Technology 52

Technology Adwords Analytics Analysis 52

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Connection Cafe

JULY 5, 2017

Publish and republish content in multiple formats and channels. You will need website analytics set up to find out if the level of engagement on your website has increased. Read how International Justice Mission used social media to create a digital advocacy movement. My dad always told me, “don’t ask, don’t get.”

Websites 37

Websites Strategy Content Nonprofit 37

Candid

JANUARY 19, 2022

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Promote your videos on the right channels. Posting your videos on these channels allows supporters to share your content easily. . Use analytics to assess your progress. Other channels and videos your viewers watch.

Video 95

Video Digital Effective Strategy 95

Connection Cafe

APRIL 30, 2015

These codes are extremely important to track how a person donated, to which campaigns, through which channel(s), and can be tracked down to specific donor segments. Apply Analytics – With the average donor giving to 19 other charities during a lifetime, chances are your new event donor is also giving to other charities.

Disaster 20

Disaster Donor Organization Data 20

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Management 52

Management Donor Guide Retention 52

DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Provide an in-app feedback channel. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Want Useful Analytics? Pick Metrics. Measuring Specific Channels or Campaigns. ” Advocacy Campaigns.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Tech Soup

APRIL 5, 2017

Google Analytics Doesn't Have to Be Scary. Yesenia Sotelo of SmartCause Digital has magically made the data and reports within Google Analytics into something very approachable. So where does Google Analytics come in? Sotelo covered a lot of the basic terminology and concepts behind Google Analytics.

Learning 41

Learning Adobe Metrics Miami 41

sgEngage

MAY 17, 2021

We are working closely with our members to ensure they have the right data and tools to engage in benchmarking and analytics so they can engage in continuous improvement in advancement. We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

Education 57

Education Conversation Giving University 57

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc.

Software 100

Software Donor Management Template 100

Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

It includes international trade and development, security, micro-finance, LBGT rights, renewable energy advocacy, water policy, security, human rights for indigenous people, terrorism financing, refugee protection policies and rights, law enforcement, trafficking, peace in conflict areas, and poverty reduction.

Policy 103

Policy Social Media International News 103

Care2

JUNE 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The median revenue per donor was $47.

Social Media 31

Social Media Advocacy Fundraising Online 31

Connection Cafe

MAY 13, 2009

Yesterday marked the second annual Women Who Tech telesummit , filled with experts and thought leaders working in technology, advocacy and nonprofits. Email: Email is a critical channel, not talked about enough! Some website tools: 1. Content management system 2. Donor Database/CRM. Ask them to take action 4.

Tech 20

Tech Communication Tools Online 20