From Prospective Student to Active Alum—Engagement Fosters Lifelong Support
sgEngage
FEBRUARY 9, 2024
She received social media messages informing her about new resources or if anything fun was happening on campus. It took a lot more work to re-engage her than keeping her engaged would have, but Martha’s now an active alum and sustaining donor. They used technology designed for higher education along with personal interactions.
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