Greater Giving

APRIL 11, 2023

We had a few requests from our client community about how ChatGPT could help fundraisers, so we decided to ask ChatGPT directly. Fundraising can be a challenging and time-consuming task for nonprofit organizations. With the help of ChatGPT, fundraiser professionals can save time and increase their chances of success.

Fundraising 40

Fundraising Demographics Headline Professional 40

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Leverage digital channels. Your event website becomes the home base for marketing your golf fundraiser.

Charity 76

Charity Create Sponsor Sample 76

Greater Giving

JUNE 30, 2021

After the unprecedented events of 2020, event organizers have been given the opportunity to take a fresh look at typical fundraising models employed over the years to explore what worked and what didn’t. A New Philosophy in Fundraising. The grand, in-person annual gala continues to be a centerpiece of the annual fundraising strategy.

Strategy 97

Strategy Fundraising Virtual Method 97

Whole Whale

MARCH 30, 2023

They help nonprofits understand their target audience better and create effective fundraising campaigns. Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

Trend 98

Trend Campaign Fundraising Mobile 98

Nonprofits Source

MARCH 4, 2024

Implementing a set of standardized engagement strategies can help your cause grow and maintain the energy needed to fuel your activities. For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. Choose key performance indicators that make sense for your community.

Mobile 59

Mobile Strategy Advocacy Causes 59

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. In The State of Nonprofit Fundraising 2022, we found 30% of nonprofits reported donor fatigue as a significant barrier to their fundraising success. What does “multi-channel” mean?

Action 52

Action Money Raise Donor 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Demographics. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

Guide 52

Guide Donor Fundraising Social Media 52

DipJar

JUNE 20, 2023

If your nonprofit hosts one or more fundraising events, you know that it’s easy to become predictable with the excuse that “we’ve always done this.” And long-time fundraising events have merit and are often steeped in tradition. Here are five out-of-the-ordinary types of nonprofit fundraising events. A bike race or trail ride.

Ideas 52

Ideas Fundraising Artist Nebraska 52

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

JANUARY 17, 2024

Silent auctions are excellent fundraising opportunities due to their flexible format and inviting atmosphere. However, depending on the format you choose, they can come with more planning than other fundraising events. For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees.

Game 52

Game Marketing Change Tips 52

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. Most nonprofits do not create enough of their own content to be active daily on Google+.

Google 251

Google Practice YouTube Nonprofit 251

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Create a research-based fundraising strategy.

Demographics 72

Demographics Retention Donor Research 72

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” Your time has value, and this activity is not free for your organisation. .

Test 325

Test Facebook Charity Profit 325

Nonprofits Source

JUNE 29, 2023

Silent auctions are popular nonprofit fundraising events for several reasons. Once you’ve researched who you’re trying to reach, you can then activate targeted messages that best align with them. These might include the following: Demographics: Age, location, family status, and employment type.

Marketing 52

Marketing Tips Channel Audience 52

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday. In fact, an incredible $2.47

Giving 119

Giving Retention Metrics Demographics 119

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

Support 52

Support Donor Community Retention 52

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Fundraising Tech donation fundraising nonprofit nonprofit technology npTech technology' Image courtesy of Complete Payroll Solutions.

Digital 228

Digital Effective Marketing Demographics 228

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. Amongst the many tools nonprofits can benefit from, fundraising tools, CRMs, and marketing tools are the must-haves for organizations seeking success. Key fundraising tools.

Platform 52

Platform Guide Fundraising Nonprofit 52

Nonprofits Source

FEBRUARY 22, 2024

This overarching goal can be broken down into a few smaller goals, such as: Spread awareness about our cause Gain financial support through online donations Increase volunteer activity sign-ups This information will serve as the guiding star of your WordPress content strategy. Keep that in mind as well as you continue to build your site.

WordPress 52

WordPress Content Strategy Create 52

Greater Giving

DECEMBER 15, 2022

Remember that marketing for nonprofit organizations is not only about fundraising. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail.

Digital 75

Digital Marketing Donor Channel 75

Greater Giving

JULY 18, 2023

With the rise of online donor engagement , data collection is a natural part of modern fundraising. Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. Communication preferences: Know which channels donors prefer being contacted on.

Data 98

Data Donor History Demographics 98

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . in addition to their fundraising letters. CharityEngine’s guide to multi-channel fundraising. ,

Mail 94

Mail Course Campaign Digital 94

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement.

Platform 59

Platform Giving Plugin Pledge 59

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. More and more, people expect a level of social responsibility from corporations and look at businesses that actively provide their support to charitable causes more favorably. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

MAY 15, 2023

Is the secret to growing your fundraising hiding in your CRM? There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. Do any activities from your organization seem to precede these gifts?

Data 92

Data Gift Relationship Interaction 92

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts.

Social Media 52

Social Media Media Guide Social 52

Qgiv

JANUARY 16, 2024

When you start planning your fundraising events, you want to make registration and management as easy as possible for both you and your donors. With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause.

Software 52

Software Tools Management Registration 52

Greater Giving

AUGUST 27, 2021

The recent surge in small, individual donations may shape the future of nonprofit fundraising. Who are these new small donors, how do you find them and channel that generosity into your organization? Activate young donors’ social networks to spread your story and encourage collective action. So how do you capitalize on it?

Trend 105

Trend Donor Giving Social Media 105

sgEngage

JULY 15, 2023

Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals. Donors may suddenly be unable to afford their contribution, causing an interruption in fundraising.

Management 52

Management Donor Blackbaud Retention 52

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. But that doesn’t mean analog channels aren’t valuable!

Donor 98

Donor Strategy Nonprofit Phone 98

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Be sure to use active voice and descriptive language. They could be helpful in finding new ways to talk about your mission in your fundraising appeals, grant proposals, and more. If you answer yes to any of the following questions, you’re likely due for a rewrite.

Examples 95

Examples Language Iowa Nonprofit 95

Nonprofits Source

MARCH 27, 2023

For nonprofits, building a strong online presence is a key part of effectively raising mission-critical funds and activating community support. You can focus your ad’s audience by demographics, interests, geographic location, age, and other factors to hone in on the folks most likely to play in or sponsor your charity golf tournament.

Charity 78

Charity Marketing Online Tips 78

Achieve

APRIL 28, 2022

Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. engagement channels. should include multiple ways and opportunities for donors to receive communication, participate in activities, and contribute to your cause.

Donor 59

Donor Tips Online Gift 59