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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics?

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. 5) Accessibility Accessibility must always be considered in fundraising. Define your metrics of success.

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. Too often we only invite those making major gifts into the strategy fold. Check out our last installment here ! Create and tailor your messaging and approach to each group’s preferences. These four are key: 1.

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How a Community of Long-Term Monthly Donors Make a Long-Term Difference

Nonprofit Tech for Good

One of the major barriers for the billions of people who lack safe water and sanitation is access to financing to fund the solutions they need to survive. Water.org’s monthly donors are a powerful driver of long-term change and scale because their sustaining gifts create sustainable solutions. Creating powerful solutions.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. It) has helped me identify the correct constituents to place into gift officer portfolios,” she said. The goal is then to turn those data insights into actionable tasks.

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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

For example, let’s say your fundraising team is looking to increase your matching gift efforts and collect more corporate donations for your cause ( hint: you should be !). Equipping your organization with matching gift-specific technology and making the most of your existing tech tools can go a long way. Online donation form.

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