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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving.

Offline 209
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

and in 2011 won a $1 million prize! Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. When the humans are relaxing, live chat is offline.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

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2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. of online giving happened in October, November, and December of 2011.

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2011 Online Giving Trends

sgEngage

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. of online giving happened in October, November, and December of 2011.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report.

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