NetWits

APRIL 10, 2011

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. Social Networking Adoption by Non-profits.

Facebook 260

Facebook Fundraising Work Comparison 260

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.

Donor 58

Donor Offline Mail Channel 58

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Nonprofit Tech for Good

DECEMBER 20, 2010

Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.

Relationship 89

Relationship Studies Network Online 89

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” These things allow for more sustainable dialogue, contribute to long-term engagement, and add channels to network offline and opportunities for further community building. Over 1 billion of those are smartphones.

Mobile 50

Mobile Library Phone Camera 50

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51

Charity Digital Cancer Offline 51

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. development.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it? What were the results?

America 24

America Results Volunteer Offline 24

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

Offline 279

Offline Results Fundraising Blackbaud 279

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. Crowdsourcing the Corporate/ Nonprofit Partnership.

Comment 97

Comment Artist Social Media Hype 97

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We view our social media channels as a fun on ramp to our ladder of engagement. They use this metric to guide decisions about engagement tactics, particularly through social media channels. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

APRIL 7, 2011

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. Offline, there is an expectation that when the organization contacts the individual, they will have the latest information about that person. Author: Jill Ward. You talk to a lot of nonprofit executives.

Offline 30

Offline Integration Convio Database 30

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report. Online Donors Need to be Moved Offline. The trick is to quickly turn those online givers into long term supporters through offline methods. 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. Here’s the comment: “Is it channel conflict or cognitive dissonance? There is way too much philosophical debate on which channel should get the credit for the gift. They receive messages across multiple channels and they give across multiple channels.

Offline 62

Offline Channel Org Chart 62

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 270

Social Media Social Chapter Media 270

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 215

Social Media Social Chapter Media 215

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 86

Raise Money Online Giving 86

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. The Blackbaud Index of Charitable Giving reports that overall revenue increased by 4.7%

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

NetWits

OCTOBER 18, 2011

My one question for you … Does social media improve fundraising online or offline in any way? Over 90% of nonprofits use at least one social media channel. 2011 Non-profit Social Networking Survey. I’d love to hear your thoughts, insights, examples, case studies, etc. Let me know in the comments below.

Social Media 274

Social Media Media Social Case Study 274

Care2

JANUARY 31, 2011

But, we’re nearly one month in to 2011, and overachievers are starting to prepare for the 2011 year-end fundraising campaigns already. We’ve teamed up with Sea Change Strategies to update the 2011 overachiever’s guide to year-end fundraising. We wish you great success in 2011. ?.

Fundraising 58

Fundraising Offline Convio Channel 58

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have offline and well as online channels ready to go? All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have email templates ready to go?

Haiti 63

Haiti Trend Difference Blackbaud 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 79

Mail Trend Offline Blackbaud 79