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Understanding Conversion Rates in Google Analytics

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Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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Growing Your Email List: Seven Tips for Success

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Wondering just how important it is to build and maintain an email list for your business or non-profit? Consider this statistic from Internet marketing professionals: the average email list degrades by nearly 23 percent each year due to opt-outs, changes in addresses and more.

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Being Human: Google’s New API Solves an Internet Annoyance

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As long as there have been websites, there have been tools in place to keep those sites safe from spam and hacker abuse.

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Watch Your Content: Protecting Your Website Against Copyright Infringement

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Millions upon millions of websites exist and operate in today’s digital world, offering an endless forum of information, entertainment and so much more.

Sticker Shock: The Dangers of Free Website Building & Hosting for Non-Profits

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Maybe you’ve heard the old saying “there ain’t no such thing as a free lunch.” Well, when it comes to non-profit websites, many of which are built around that magic word—“free”—truer words have never been uttered. The allure is of course obvious.

The Hack Attack: The First Steps to Take When Your Website is Compromised

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Getting Engaged: The most popular non-profit web strategies of 2015

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Taking Action: Optimizing your Online Communications

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Let’s be honest: monetary donations are great, and for many non-profits the most critical element of their operations.

Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

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If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.”

The Empty Inbox: Honing Productivity in Email Management

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It’s likely that everyone with an email account has, at one time or another, suffered from the bane of an inbox teeming with must reads, must responds and must act.

Playing it Safe: Why Encryption Makes Sense for Your Site

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The incidents of security leaks for major corporations are well known and, especially over the last year, well documented.

Four Resources to Help Get You Get a Handle on Social Media

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For smaller non-profits with limited operating capital and a small staff, social media can present both tremendous opportunities and tremendous challenges. How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest?

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Advice from the Experts: The Best Fundraising Tips for 2016

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A new year brings new challenges and, more importantly, new opportunities to the world of cause-related organizations.

A Sense of Community: The Benefits of the Business-Non-Profit Partnership

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Analysts often preach that the goal of a business should be to set itself apart from the competition, perhaps through a better product or service or even simply by lower-cost, higher-quality tangibles.

Strength in Numbers: The Benefits of Non-Profit/Professional Partnerships

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Thankfully, it’s an altruistic (mostly) world we live in these days.

Three Overlooked Elements of Search Engine Optimization

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For non-profits, much has been written about the importance of an efficient and effective website, that vital and all-encompassing portal connecting cause to cash, values to volunteers and so much more.

Passing the Word: Getting Supporters to Share your Cause

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The fundraiser—whether it’s an inspired event, online appeal or one-time contest—should of course be considered an important component of any non-profit’s campaigning effort.

Stay in Control: Keeping Your Non-Profit Password Protected

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Unfortunately, non-profit’s have much to fear these days: a slump in the economy that translates to a downturn in donations; an ineffective social media program; an unscrupulous or ineffective board of directors; an apathetic staff or volunteer base; the list goes on and on.

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Cleaning Up: One-Click WordPress Site Optimization

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Whereas seasoned WordPress pros know all about database optimization, newbies to the platform may be a little in the dark as to the why, when and how of the process. Essentially, optimizing your WordPress database gets rid of unwanted data and greatly improves efficiency and, therefore, performance. As to the “why should I optimize my database,” consider this.

WordPress 4.8: What’s New and Notable in the Latest Release

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Back in May we gave readers a sneak peek, thanks to WP Beginner editorial staff, of what was coming down the line with WordPress 4.8.

Feel the Heat: The Best Firewall Plugins for Your WordPress Site

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No matter whether you’re a newbie to the WordPress platform or a seasoned professional, one thing that should never be forgotten is the important role security takes in regards to your site.

Screen Play: Creating A Full-Width Page in WordPress

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When it comes to many WordPress sites, visual page appearance is extremely important for the user experience. And of course WordPress themes come with tons of options to customize and create exactly the look you want for your blog, e-commerce store, company website etc.

Working Together: Great Social Media Plugins for Your WordPress Site

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If there’s one thing that can be said for certain about our virtual world, it’s that everything can somehow be integrated into something else.

The Write Words: Great Themes for Authors and Bloggers

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As much as is said about the sheer versatility of the WordPress platform—available for everyone from simple e-commerce sites to mega-corporations, media outlets, design firms etc.—it it may be hard to remember that the entire endeavor was begun specifically as a place where bloggers and writers could craft and share their words with a simple out-of-the-box and easy to customize site.

Making a Connection: Tips and Tricks for Designing a Contact Page

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How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one?

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The Latest and Greatest: What to Expect With WordPress 4.8

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There’s little doubt that one thing dedicated WordPress users look forward to year after year are those always-exciting updates. And with WordPress 4.8 set to be released in less than a month, the online community is already abuzz with facts and speculations as to what the newest version will bring.

Making the Sale: Great Business-Centric Themes for Your WordPress Site

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No matter the business you engage in, there are winners and losers, those that thrive and those that falter. And today, with so much business being conducted online, the line between success and failure can have a lot to do with how you present yourself and your company to the world.

Quick Fixes to Common WordPress Problems: Part 2

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In Part I of “Quick Fixes to Common WordPress Problems” we looked into five of the most frequently encountered hiccups that occur for both beginning users and well-versed pros.

Quick Fixes to Common WordPress Problems: Part 1

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No matter whether you’re a WordPress newbie or a seasoned pro who has been building and managing sites on the platform for years, it’s absolutely inevitable that, at some point, you’ll hit a snag and need some help.

The Q&A: Great FAQ Plugins for WordPress Sites

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For anyone who runs an establishing or burgeoning e-commerce website, questions from clients and customers are a simple fact of doing business in the virtual world.

Picture Perfect: Building an Image Gallery on Your WordPress Site

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When it comes to building your WordPress site, there are myriad options for creating a unique look that really defines you and your message, your product or service, your specific cause and so on.

Feel the Heat: Great Tools for Mapping Website Interactions

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Have you ever wondered if there was a way to gauge and chart your user’s behaviors while they’re on your WordPress website?

Step By Step: How to Update Your WordPress Plugins

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WordPress experts and designers constantly harp on just how important it is to keep your plugins updated all the time. Two reasons.

The Fast Lane: More Ways to Speed Up Your WordPress Site

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As wonderful as the WordPress content management system is, by its very nature—capable of supporting hundreds of different themes, thousands of plugins and so much more—it can be quite slow at times.

Taking Care of Business: Some Great WordPress Themes for E-Commerce Sites

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It’s amazing to think that, when it was first launched, WordPress was a fairly simple and intuitive content management system designed to help the beginning blogger get their feet wet in the virtual world. Digital Online Marketing Commerce Sale Concept.

Care to Share: Allowing You Users to Submit Content on Your WordPress Site

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One of the hallmarks of a great website is creating a dialogue that allows your users and loyal visitors the opportunity to be a part of the conversation.

Getting Feedback: How to Add a Reviews Page to Your WordPress Site

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When it comes to running an e-tail or e-commerce site via the WordPress platform, there are a host of elements that can help boost the chances for success and, ideally, increased profit. And while many admins fret over picking the right theme, layout, navigation options and the like, there’s one simple add-on that can really help a for-profit concern: a customer review page.

A Mind on Design: Things to Avoid When Building a WordPress Blog

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There are so many active blogs operating in our virtual world today that it would take countless lifetimes to read them all. Indeed, millions upon millions of individuals take to the Internet every day to share their thoughts, opine on a particular subject, share information specific to a certain theme or industry and even just rant and rave about any old thing. But what makes one blog better than the next? Why do some have devoted followings while others barely get a hit?

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Flying High: Some Truly Creative Ways that Drone Technology is Being Utilized

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There was a time—not too long ago—that drone technology, while in its infancy, was being dismissed by many experts in product development fields as a passing fancy, a mere hobby or pastime that few people ever thought would have important real-world applications.

How to Create SEO-Friendly URL Structures for Your WordPress Site

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Search-engine optimization (SEO). If you know even a little bit about the way the Internet works when it comes looking for specific topics, themes, sites and the like, then you’ve probably seen this term bandied about for years.