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6 Reasons Why People Do Not Give to Charity

Nonprofit Tech for Good

7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. Of those, 1,049 responded that they had not given to charity within the last 12 months.

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Why Fundraisers Should Offer People An Opportunity To Give

Bloomerang

You have an opportunity –a privilege – to open people up to the joy of giving. MRI studies show people get a warm jolt of ‘feel good’ dopamine when they contemplate giving. Would you deny this to people? . Consider this ‘giving’ example: What happens if you love a new restaurant? What do you do?

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professionals

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4 Fallacies of Year-End Giving

NonProfit PRO

As the end of the year approaches and we enter the holiday season, nonprofits ramp up their efforts to encourage people to give back. Yet, there’s no reason why donations should be higher at the end of the year. Here are several reasons why it's a bad idea to use year-end giving as a significant fundraising strategy.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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What Will Giving Look Like This Year?

NonProfit PRO

If you’re worried about the latest trends in giving, you’re not alone. That’s why I was interested to hear about some recent research done by Charity Navigator, which found that 80% of people surveyed said they’d be donating to the nonprofits they care about this year.

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How to Find and Activate Non-Donors on Giving Tuesday

NonProfit PRO

I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving Tuesday appeal now.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

That’s why we need to incorporate stories into our fundraising work. The second type of storytelling that your non-profit will engage in, and our focus for this article, is telling the stories of the individual people and groups that are involved with your organization. Two Types of Non-Profit Storytelling. Rule #2: Make a Direct Ask.

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