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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. One example of thought leadership is this blog!

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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

requires a solid content strategy. Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. Welcome to syllabus week!

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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. We're all just learning about this, actually -- which is why the nonprofit community should be excited about getting in on the ground floor with these marketing tools and strategies. You can download the whole report for free. Kudos to Michael A.

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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing is a strategy to engage people in an online one-to-one discussion immediately. Chatbots are a tool used to execute this conversational strategy. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

Before the pandemic, Rhodri Davies, head of policy at Charities Aid Foundation (CAF), authored the 2019 white paper, “ Machine Made Goods: Charities, Philanthropy, and Artificial Intelligence ,” describing the opportunities. “If This approach often leaving less visible communities disregarded.

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Member Round Up: Active as ever!

NTEN

Idealware is searching for a Senior Nonprofit Software Researcher. Funding Mobile Strategies for Social Impact is ZeroDivide’s newest white paper, a great look into nonprofits' uses of mobile technologies. Check out the campaign’s use of Flickr and Tumblr !