The New ROI -- Listen, Learn, Adapt: Return on Insights from David Armano
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 9, 2009
Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?
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