Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success.
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