Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

ROI 85

ROI Slides NTEN Reflection 85

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Tags: otherblogs roi facebook metrics. for TechPresident. and 22735 kilograms of CO2 per year.&#.

Case Study 108

Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts.

ROI 82

ROI Technology Ipod NTEN 82

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. She points out that deep engagement is what leads to these results, but also offers 3 different engagement strategies that can be scaled to capacity. Tags: ROI.

ROI 78

ROI Social Media Metrics Conference 78

Amy Sample Ward

JANUARY 18, 2010

When I think of those four focus areas for community, I do NOT think of the number of fans on a Facebook page, the number of people on an email list, or even the ranking of a Google search results page. Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Then or now.

Community 179

Community ROI Facebook Evaluation 179

NetWits

MARCH 8, 2012

Fundraising Results: Close to 18,000 people participated in this online fundraising contest resulting in over $2 million dollars being given to 1,200 participating nonprofits. Using the Razoo platform, Give to the Max Day: Greater Washington’s online fundraising focus produced some very respectable results.

Social Media 200

Social Media Raise Washington Online 200

Nonprofit Tech for Good

DECEMBER 9, 2009

Many nonprofits still struggle with how to measure Social Media ROI and are not so clear on what exactly the benefits are of utilizing social media. Nonprofits that do utilize social media will have more control and will show up in real time results more often. Here’s a video demo from Google: Tags: 100 Word Google Social Search.

Search 188

Search Review Time Organization 188

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. What are the results?

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them.

Social Media 254

Social Media Interview Examples Media 254

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

And the end result of using the standardization tools to intensively control computer usage results, most often, in IT working just as hard or harder to manage the exceptions to the rules (like Beth’s 72, above) than they would dealing with the tasks that the automation simplifies in the first place.

ROI 50

ROI Policy Hunger Literacy 50

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. Flickr and Digital Photography: 5 Hours Weekly.

Social Media 238

Social Media Media Ning Social 238

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Collaboration: refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Tags: ROI. Community: refers to the idea that social media facilitates sustained collaboration around a shared idea, over time and often across space.

ROI 50

ROI Social Media Media Aggregator 50

Care2

APRIL 9, 2009

Has your Executive Director ever asked what is the ROI of your nonprofit's online program? Blackbaud is conducting a State of the Nonprofit Industry (SONI) survey on internet investments and hopes to help nonprofits better understand how much to invest in online marketing and fundraising and what your nonprofit can expect in ROI.

ROI 28

ROI Survey Program Online 28

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. The results were SHOCKING: 15,227 people reached over 4 days. From an economic standpoint, the potential ROI is amazing. Pinterest Tag. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Forum One

JULY 13, 2021

Many organizations have attributed the change to the COVID-19 pandemic and because the Safari browser is only used by about 18% of web traffic, it has often made these changes appear gradually and thus less obviously the result of a technical change. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Media Cause

JULY 22, 2021

Third-party cookies are being phased out and as a result, Analytics 4 is adapting with the times. These add-ons make it easier for you to track and measure your on-site and in-app actions in real-time without adding code or setting up event tracking in Google Tag Manager. Cookie-less analytics. You don’t have to panic just yet!

Analytics 52

Analytics Google Phase Nonprofit 52

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). That made it a lot easier, faster, and ultimately resulted in the @NonprofitOrgs account being placed on Twitter’s Suggested User List. Tags: Uncategorized Social Media.

Social Network 192

Social Network Community Network Myspace 192

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

tags: blogging nptech ). I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.      I'm using my experience benchmarking my blog with key metrics. 

Metrics 56

Metrics ROI Community Help 56

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging transforms search engine results. Tags: Blogging.

Content 230

Content Ideas Organization New York 230

See3

DECEMBER 4, 2007

Our tag line at See3 is “Empowering Nonprofits by Powering Their Media&# Nonprofits have tag lines also. .&# It’s good to have a tag line that’s hard to argue with. The Red Cross could have this tag line “One crisis after another&# (Of course they would be talking about their own leadership.)

Tag 40

Tag FAQ New York Newsletter 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

The presentation describes the benefits of using Digg and shares some before/after results. No problem, I dug into the NpTech + Digg tag archives and pulled out this terrific Beginner's Guide To Digg. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. Haven't dug into Digg yet?

Nptech 50

Nptech Slides Summary Tag 50

Amy Sample Ward

JANUARY 8, 2009

" Social Media ROI | Janet Fouts - Janet Fouts has a great post discussing ROI for social media use. 2008 Online Giving Trends - Connections - Want to compare your 2008 numbers/results to other organizations? Tags: roundup bookmarks. Check out some great designs that could get you thinking!

Remix 100

Remix Bookmarking ROI Blackbaud 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

If Seth wants nonprofits to change, and if he wants them to use his product, he should start with a thorough, transparent report on the uses and results of Squidoo. Tags: change management. To my knowledge, detailed figures have never been published -- there are only vague statements about thousands raised.

Case Study 83

Case Study Studies ROI Netsquared 83

Nonprofit Tech for Good

OCTOBER 14, 2009

Causes had quite a bit of buzz within the nonprofit community when it first came out, but when fundraising results were not all that great compared to “Donate Now&# fundraising, some nonprofits moved on. This is where the vast majority of ROI [Return on Investment] comes from on Facebook, so make sure you use it!

Facebook 213

Facebook YouTube United States Twitter 213

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. Need that to show the ROI. .

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. Tags: 10ntc metrics. Our task was to present.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." She gives a seven step framework for measuring the ROI of relationships. Tags: metrics ROI twitter.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

You could do your organization a disservice if you think that the written policy that results from this tool is your final product. Tags: policy. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media. World. . .

Policy 100

Policy Social Media Media Social 100

Amy Sample Ward

SEPTEMBER 15, 2009

The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools. Tags: digital learning events elearning nten wearemedia webinar.

NTEN 105

NTEN Media eLearning Case Study 105

Achieve

JULY 2, 2019

Exp: tagging sponsors, creating Facebook events with co-hosts, etc.) . Sometimes we get so hung up on campaign results and fundraising dollars, it’s easy to forget that the people we’re talking to on social media are real human beings (with their own goals, desires, and feelings). Mistake #9: Not Tracking Results . Get creative.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

It goes something like this: " I'm the social media lady who builds relationships with our stakeholders online." I bet she also extends that pitch to include the phrase "that results in increased goodwill, improves our reputation, and donations." Tags: cute dog theory ROI listening 2ndwave.

Social Media 90

Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

The results of two new research studies about nonprofits and adoption of social media were released this week. Here's the topline results: There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users. It takes time to get results, like anything else.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Would love to read a summary of the campaign results and lessons learned. What do you think? And if you???re

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. Tags: social media socialmarketing wearemedia. The evaluation guide's worksheet offers an IQ test for your objectives. Leave it in the comments.

Social Media 50

Social Media Media Social Evaluation 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

No instant gratification — results require effort over time. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter). Tags: fundraising2.0 Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56