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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Track progress, celebrate results. But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. This is a mistake.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Members are seeking usefulness at the right price tag. This initiative resulted in ABMS CertLink®. And there’s a dashboard that highlights individual areas for improvement and compares results to other participants. Kim and Mauborgne are adamant that cost is a critical element in their equation.

Strategy 221
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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. If each organization tries to run an ad on the same keyword, the ad for the nonprofit with conversion tracking setup will likely appear higher on the Google search results page. . Instructions are here.

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Facebook Advertising Experiment for Nonprofit Organizations :: The Results

Nonprofit Tech for Good

While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. I did not see any obvious increase in my fan base, and there is no way to know if any of those 21 clicks resulted in new fans. Tags: Facebook.

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Build a Marketing Dream Team—Welcome AI

.orgSource

There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), You can also identify links that may be harming your results.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

For example, include any details on how that KPI may impact other projects or results. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Once everyone is steering in the same direction, tagging and classifying data will become second nature.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. Related Posts: Tags: ROI (Return on Investment). During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 42% Yes… and it was useful.

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