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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 1% via text message ( Global Trends in Giving Report ). However, 19% of donors return within the first 90 days ( The State of Modern Philanthropy Report ). 11% via direct mail/post.

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Lame spams of the day: More people sending me money

Robert Weiner

Subject: Successful Credit Card Settlement Report. Text: Dear Customer, The following is your Credit Card settlement report for Tuesday, August 14, 2012. Transaction Volume Statistics for Settlement Batch dated 14-Aug-2012. Click "Reports" from the main menu. Click "Run Report". Click "Reports" from the main menu.

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Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

Essentially, blacklisting is an anti-spam measure designed to help email and Internet service providers curb unsolicited junk mail and other communications from suspect websites. However, problems occur when the anti-spam measures put in place are overly aggressive and actually block legitimate messages and contacts.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

An eye-opening report authored by Brett Schenker states, . Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. One of the main downsides could be a poor response rate or spamming of your emails. . Buy only from a reputed vendor. .

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Here are some vital statistics : Employed people receive an average of 126 emails/day to their business in-box. 85% of all emails are spam. At least I hope you do! Won’t improve your branding.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Multi-year giving isn’t just a statistical trick, but a genuine opportunity to steward your donor over the course of their pledge.