article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 4) 25% use email subscribe pop-ups on their website.

email 334
article thumbnail

20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. response rate. 07% response rate. The post 20 Insightful Nonprofit Technology And Social Media Stats appeared first on Tech Impact Blog.

Stats 267
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

Stats 96
article thumbnail

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. What’s more, is that according to the graph below, email acquisition rates have effectively quadrupled in recent years.

Stats 226
article thumbnail

5 Google Analytics Stats To Track Fundraising Success

TechImpact

Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. If not, you’re missing out on enticing the bulk of your website traffic to donate. Landing pages are located on the left side bar under: Behavior –> Site Content –> Landing Pages.

Stats 252
article thumbnail

10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%.

Stats 126
article thumbnail

3 Alarming Stats About Nonprofit Content Marketing

TechImpact

Fundraising, brand awareness, engagement, supporter loyalty, constituent acquisition, website traffic, volunteer recruitment , or anything else. If your social traffic, social shares, clicks, average time on page, bounce rate, or page traffic is not kept track of, how do you know if you’re resonating with your audience? Track progress?

Stats 128