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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average allowable spam rate is 0.1%.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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5 Ways to Retain Your #GivingTuesday Donors

The Modern Nonprofit

Follow-up is critical in ensuring the success of future campaigns, retaining donors and volunteers, and cultivating an effective community that supports your organization’s mission. When emailing your list, always follow CAN-SPAM guidelines, like including an unsubscribe link in every message.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. An eye-opening report authored by Brett Schenker states, .

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. or are you looking for volunteers? Think about the emails that you always open, or always delete. There’s no re-do.

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The Final Steps To Take That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

When you read the story aloud, ask your coworkers and maybe even some volunteers to listen to it and provide feedback. Do they send your emails to spam? . Look at your email open rates, social media interactions, and other data points. Volunteer sign ups. If so, go back and add them to the story. . Engagement.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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